an interview with Liad Eshkar, VP of Business Development at Kaltura Thanks for sitting with us Liad, great to have you. Let’s start out by hearing from you a little bit about the joint offering from Kaltura and Wochit. The partnership between Kaltura and Wochit is very exciting – bringing together for the first time... Read more »

and what you can do to increase video engagement and memorability “I think it’s very healthy to spend time alone.” – Oscar Wilde Spending time alone may have been good for Oscar Wilde, Ireland’s revered playwright, but it has become quite a nuisance in the age of Covid-19.  That’s why – with quarantining, remote work, remote learning,... Read more »

When it comes to social media, just photographs are not enough. We want to be able to share our voice – whether it’s a selfie video clip of a few seconds, a video of our best zip-wire descent, or the level we achieved on PlayStation Four’s Destiny. We are increasingly drawn to sites and apps that enable us... Read more »

You want to connect with your existing customers and build a community around your brand on social media because you know that’s a great way to gain long-term customer loyalty. So you post great content, working hard to provide your audience with valuable knowledge, but unfortunately things aren’t quite going as planned – your posts/tweets get... Read more »

We’re highlighting a great new piece from Women’s Health this week!

Short-form video is the focus of many publishers and brands on social right now, as it has proved to be such a successful format. Many elements that make for a successful video are true of both long-form and short-form. But there are special considerations to take with short-form, given its brevity and social target. Here are... Read more »