Text has become a major component of many social videos, and using text well is only becoming more relevant on that biggest of social networks. Why? New data from a variety of publishers, including the international ad agency MEC, suggests that as much as 85% of all Facebook video is watched without sound.

We’ve said it before, and it still holds true – marketplaces, the online, on-demand, no-middleman economy is here to stay. What’s more, the popularity of marketplaces among consumers is slated to explode, with over 65% of online sales expected to be transacted through marketplaces by 2023. This is quite a number, which is also reflective... Read more »

What is your nonprofit’s mission statement? Can you recite it off the top of your head? Your mission statement is the foundation of your nonprofit’s marketing and communication so, in an ideal world, you and all your employees, donors, and volunteers should know exactly what it is. Unfortunately, few nonprofits pay attention to their mission... Read more »

The old saying goes, “Don’t be a square!” That may still be true…unless you’re talking about social video. As video has become the foremost element of social media, we’ve seen a variety of trends that shift online video away from traditional presentations of video. Among these are the growing popularity of non-traditional aspect ratios. Social... Read more »

Here’s how it works: You no longer need to choose between starting a video with or without voice-over. Now, you can add voice-over to any video at any point in time. Ready to add your voice-over to your video?  Simply click ‘Record voice-over’ to either record your voice in-app or upload any pre-recorded WAV or... Read more »

Content planning, creation, and publishing can take a great deal of time and resources, which is why 32% of marketers rate their own content creation workflow between “fair” and “poor”. But it doesn’t have to be that way if you have the right tools and know-how. Repurposing your existing content is one of the easiest... Read more »