The old saying goes, “Don’t be a square!” That may still be true…unless you’re talking about social video. As video has become the foremost element of social media, we’ve seen a variety of trends that shift online video away from traditional presentations of video. Among these are the growing popularity of non-traditional aspect ratios. Social... Read more »

What is your nonprofit’s mission statement? Can you recite it off the top of your head? Your mission statement is the foundation of your nonprofit’s marketing and communication so, in an ideal world, you and all your employees, donors, and volunteers should know exactly what it is. Unfortunately, few nonprofits pay attention to their mission... Read more »

Here’s how it works: You no longer need to choose between starting a video with or without voice-over. Now, you can add voice-over to any video at any point in time. Ready to add your voice-over to your video?  Simply click ‘Record voice-over’ to either record your voice in-app or upload any pre-recorded WAV or... Read more »

Content planning, creation, and publishing can take a great deal of time and resources, which is why 32% of marketers rate their own content creation workflow between “fair” and “poor”. But it doesn’t have to be that way if you have the right tools and know-how. Repurposing your existing content is one of the easiest... Read more »

17 May 2016 – inews.co.uk has today revealed a new partnership with online video creation platform Wochit. Empowering its newsroom and editorial team to quickly and easily create bespoke short form video content for its expanding online audiences, the alliance forms part of Johnston Press’ on-going mission to give users the best possible experience across... Read more »

For a long time, online marketers’ favorite success metric was number of views. The assumption was that getting a lot of views meant your content or ad was good and your message was getting through. But as the web and its consumers have evolved, we’ve learned that’s not necessarily the case.