It’s almost game time! The Super Bowl is almost here and that means GREAT commercials are on their way. It’s by far the most wonderful time of the year when it comes to advertising, and everyone should jump on board by creating a Super Bowl-worthy video. There’s just one problem, a Super Bowl ad is... Read more »

Strategy & Planning for External Videos Welcome to part 2 of our Enterprise Videos for Dummies series. Last time, we spoke about the strategy and planning of enterprise videos for internal audiences (i.e. employees), focusing on how to: Define your objectives Map and choose which topics you want to articulate with video (since you can’t... Read more »

One of the hardest parts of creating great content consistently is the constant search for good ideas. But what if I told you that you have plenty of untapped content potential right at your fingertips? Well, you do. Take advantage of any good idea you ever had and simply repurpose content (=posts you’ve already written) into a video!... Read more »

USA Today’s imprint Humankind is focused on feel-good stories. They push out video content about positive acts, inspirational stories, and the like. In this recent piece about a feline midwife for a pregnant goat, the power of positivity is on display. The video already has 21 million views, over 9,000 comments, 44,000 reactions, and a... Read more »

17 May 2016 – inews.co.uk has today revealed a new partnership with online video creation platform Wochit. Empowering its newsroom and editorial team to quickly and easily create bespoke short form video content for its expanding online audiences, the alliance forms part of Johnston Press’ on-going mission to give users the best possible experience across... Read more »

For a long time, online marketers’ favorite success metric was number of views. The assumption was that getting a lot of views meant your content or ad was good and your message was getting through. But as the web and its consumers have evolved, we’ve learned that’s not necessarily the case.