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How to Create Effective Volunteer Recruitment Videos for your NGO or Charity
A successful NGO or charity requires great people to be involved. Unfortunately, volunteer recruitment can be difficult. Only 25% of the adult U.S. population volunteers and, on average, they only spend about 52 hours per year volunteering (NP Source). The good news is that your organization can effectively encourage recruitment with the right marketing tactics—the... Read more »
Top Five Breakthrough Video Technologies of 2013
Amazon is deploying drones, Facebook is going video, and Google is surely working on a T-1000 prototype as we speak. 2013 has been a year where technology literally dominated our news feeds. We read about the new iPhone on our old iPhones and watched YouTube videos from every screen in the house. Digital video alone... Read more »
Media Shops Try New Tricks in Branded Content
The quest to make it real-time, relevant CEO of Wochit, an Israeli startup that produces topical videos for Web publishers, agencies and marketers This 30-person company produces hundreds of videos daily around breaking news and topics that are trending online. The videos in turn become content for Web publishers like Yahoo and AOL and brands—either... Read more »
OxygenTwo Uses Social Video to Inspire Their Audience
Oxygen Two is a video-centric online community of millennials focused on the “beauty of everyday life.” The stories they share cover topics from lifestyle to food to health and beyond. This recent video shows off their knack for finding stories that tap directly into the interests of their millennial followers. And it shows that a... Read more »
No Sport – No Problem! How IPC grew its page followers by 1250% in just a month
Winning, even when the race is cancelled This week the Paralympic Games were due to start in Tokyo. Stories of amazing feats by athletes, competition drama, and video of fans celebrating should have been part of their content diary this month. But with the global pandemic causing all major sporting events to be cancelled –... Read more »
Wochit Raises $11 Million For Text-To-Video Content Creation Platform
Media companies looking for a way to ride the wave of customer demand for online video content may have found their vessel with the new $11 million financing for New York-based Wochit. The company, founded by two serial Israeli entrepreneurs, has raised fresh capital to roll out its text-to-video technology to any publisher that’s looking for more... Read more »
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