A successful NGO or charity requires great people to be involved. Unfortunately, volunteer recruitment can be difficult. Only 25% of the adult U.S. population volunteers and, on average, they only spend about 52 hours per year volunteering (NP Source). The good news is that your organization can effectively encourage recruitment with the right marketing tactics—the... Read more »

The quest to make it real-time, relevant CEO of Wochit, an Israeli startup that produces topical videos for Web publishers, agencies and marketers This 30-person company produces hundreds of videos daily around breaking news and topics that are trending online. The videos in turn become content for Web publishers like Yahoo and AOL and brands—either... Read more »

Oxygen Two is a video-centric online community of millennials focused on the “beauty of everyday life.” The stories they share cover topics from lifestyle to food to health and beyond. This recent video shows off their knack for finding stories that tap directly into the interests of their millennial followers. And it shows that a... Read more »

Winning, even when the race is cancelled This week the Paralympic Games were due to start in Tokyo. Stories of amazing feats by athletes, competition drama, and video of fans celebrating should have been part of their content diary this month. But with the global pandemic causing all major sporting events to be cancelled –... Read more »

Media companies looking for a way to ride the wave of customer demand for online video content may have found their vessel with the new $11 million financing for New York-based Wochit. The company, founded by two serial Israeli entrepreneurs, has raised fresh capital to roll out its text-to-video technology to any publisher that’s looking for more... Read more »

The digital age has led to huge shifts in many long-standing industries, publishing having been significantly impacted (to say the least), and not simply in terms of print giving way to online distribution.  Publishers and media companies face ever-changing methods of content delivery, user habits, new platforms and networks through which users find and engage... Read more »