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Azula Finds Success with Social Videos About the Ocean
Azula is an online publisher focused on sharing stories about the oceans. The world’s largest ocean conservation nonprofit, Oceana, founded Azula in 2014. Azula has a dedicated and successful social video strategy. The creators tell unique and informative stories with amazing ocean visuals. This piece about sharks and pilot fish was a huge hit, with... Read more »
INSH Makes Their Mark with Outstanding Social Videos
INSH is an online publisher focused on telling stories that amaze. From big topics of science and nature down to the stories of individuals, INSH takes a wide look at the fascinating world we live in. And they do it with outstanding style! And this piece about the collision is a great example of their... Read more »
THIS Is the Best Way to Improve Your Content Marketing ROI
Content marketing is not a new brand strategy. It’s been around for years now, and brands are constantly looking for better ways to improve their content marketing ROI. But if you haven’t looked into video marketing, then you’re missing out on the best way to enhance the return on your marketing investment. 83% of marketers... Read more »
Tips for Measuring your ROI from Marketing Videos
Return on investment (ROI) is the most powerful tool in a marketer’s arsenal. It’s how you demonstrate to management, investors, and board members that the work you do is making a positive difference in the success of the company. Unfortunately, when it comes to video, many marketing experts are unsure how to demonstrate ROI beyond... Read more »
How to make awesome videos from home on a budget
With people spending on average 2.6 times more time on pages with video than without, there’s no doubt that making more videos should be a vital part of your content strategy. Unfortunately, creative teams often get caught up in the cost when talking about adding more video content. It simply takes too much money and... Read more »
6 Tips for Creating an NGO Video Marketing Strategy
Video is one of the most essential pieces of an NGO’s marketing strategy. According to a 2019 Nonprofits Communications Trends report, when asked the responsibilities they would assign a new hire, the top responses from survey participants were social media, content creation, and video. Even YouTube recognizes the growing need for video in the nonprofit... Read more »
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