E-mail newsletters are making a huge comeback. They’ve come a long way from the old days of plain text, now incorporating video, images, and compelling CTAs. Almost every major publisher and brand now puts one to use in their marketing strategy, and it appears to be paying off.

News publishers are not strangers to video. From traditional broadcasting to video on content on their websites, many news organizations – regardless of their size – have a history with the moving image. Despite this familiarity with video, some publishers are uncertain about utilizing social video. Can the short length and playful snippets be reconciled... Read more »

Hot new technology always generates a ton of buzz on social, and perhaps nothing drives as much interest as a new iPhone. Legacy broadcaster and news publishing giant CBS recently shared a social video all about the iPhone 7 last week. And the response has been otherworldly! This Wochit-produced clip is currently sitting at 9.2... Read more »

Editors at publishers of every size are facing a big question: how to consistently increase video inventory? Audiences want video content. They want it on social and they want it alongside written content on websites. It’s what builds and retains a following in this video-centric age. But the business guys come to editors asking for... Read more »

2016 has been a banner year for social video. Publishers, brands, and outlets of every size and niche have realized how critical video is to social strategy. Take our survey to glean insights on the video-based strategies of your peers and share your own.

2016 has been a big year for social video. Popularity continues to increase among consumers. Publishers, brands, and outlets of every shape and size have embraced social video as a critical component of their online presence. We’ve seen numerous trends emerge over the last year as video has grown. Let’s take a look at 3... Read more »