USA Today is a long-standing news outlet with a strong brand identity. And they have not been shy about pushing their coverage in the social space with video. They know how to catch the attention of social audiences and how to craft a quality video that prompts engagement. This piece demonstrates that prowess, with 1.7... Read more »

USA Today has a robust social video operation across numerous channels and brands. This recent piece on their main channel proved to be an enormous hit. And a quick watch shows just why this piece was ready for viral success.

Heads up, professional video makers: Robots may be coming for your jobs. We’ve already seen that software can replace human beings who used to write and edit news stories. Now, Wochit, an Israeli-born startup, is trying to do the same thing with video news. And it’s quite possible that you’ve seen some of its work... Read more »

“To really measure impact, we need something in addition to beneficiary outcomes.” (World Bank) It is thanks to non-government organizations (NGOs) that so much important work for advancing social, environmental, cultural, and legal change is actuated. Indeed, NGOs epitomize advocacy for a better, safer, fairer world. Since NGOs are typically nonprofit organizations that gain funding,... Read more »

Media brands and publishers are creating and sharing incredible social videos every single day. The variety – from content to style and beyond – is exciting and, for anyone interested, extremely informative. We’ve pulled together this collection of 10 great social video examples our clients have published this year. Each one is unique, but they... Read more »

The internet age has had a massive impact on traditional media, especially print publishers. But now, with the rise of online video, broadcasters are experiencing something akin to what their compatriots in print have been dealt with for years. While television remains popular, people are turning more and more to online video for content that... Read more »