Why inclusion? Renowned American management consultant, Peter Drucker once said that “the aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” But, how can we be sure that we know our customers “so well” that we are indeed targeting them with messages and... Read more »

Keeping Your Eyes on the Franchise Prize “For many businesses that are delivering a localized product or service, the (franchising) model is still one of the most effective.” (Inc.) When seeking to expand the business, entrepreneurs are often faced with multiple options. They can add new products or services, cross-sell/upsell to existing customers, expand into... Read more »

Creating studio-quality, original video content has always been difficult, slow, and expensive. The process hasn’t changed for decades, and publishers of all sizes struggle to find ways to be successful with original video content — but most fail. Albert Einstein once said that insanity is “doing the same thing over and over again and expecting... Read more »

Whether you’re a major news publication or blogger, you need to know how to tell an engaging story. Wochit is a video creation platform that allows you to bring your story to life in 15 minutes using a combination of automation and human touch. We asked Drew Berkowitz, the SVP of Partnerships for Wochit, to... Read more »

The verdict is in: According to Google researchers, humans now have an average attention span shorter than a goldfish. That’s less than eight seconds. People won’t even wait “the blink of an eye longer” than they deem acceptable for web content to load, get interesting, or otherwise grab their attention. How can you fight this goldfish... Read more »

It’s almost game time! The Super Bowl is almost here and that means GREAT commercials are on their way. It’s by far the most wonderful time of the year when it comes to advertising, and everyone should jump on board by creating a Super Bowl-worthy video. There’s just one problem, a Super Bowl ad is... Read more »