Video Insider
Wochit’s Original Podcast

Employer branding has become among the top priorities of organizations across just about every industry and region. And it’s not just about recruitment and retention. Indeed, employer branding can even impact the bottom line (for the better… and worse).

How would you define your brand’s visual identity? Is it your logo? Your brand’s colors, or font? Is it the way you present the text on screen, or the transitions in between shots?

Most likely, it’s the combination of all these, coupled with the way you tell your story in your own voice, that makes your brand unique.

The best way for a brand to approach video production and workflow is a matter of individual structure, desire, and strategy. Some brands may need a dedicated team, others may simply want to get in on the social video game through their own social team or an agency, so you should consider your strategic goals and find a path that works for your company.

"The difference between mobile journalism and traditional journalism is that a traditional crew will get the smoke of a building and mobile journalist will get the fire of the building on flames."
- Peter Eisenberg, Director of Customer Success & Lead Video Strategist

In this first of our four-part series, we look at how video can help businesses – of any size and shape – to stay real in the virtual world of engagement that awaits us in the weeks, months, and years to follow COVID-19 enforced lockdown.

Educators need to adapt to the platforms and medium that their digital-first students prefer and with which they have an innate affinity – online and video.

As such, never has it been more important and more pertinent for the education system to reinvent itself and evolve its approach to content and delivery when building its strategy for student engagement.

The changes that COVID-19 is forcing on businesses all over the world are vast and sure to bring long-lasting implications across a broad variety of domains.

In today’s installment of our four-part series on life after coronavirus, we’re going to be focusing on how marketplaces can leverage video to not only survive but to thrive in the days to follow the pandemic.

We are now serving a customer that’s been financially impacted by COVID-19, who wants to be a touchless and digital customer, and who will be living differently for some time.