Our friends at NewsWhip are running a Content & Social Strategy Survey to reveal key insights and trends in social & content strategy in an effort help publishers and brands discover where they stand among their peers.

Making an emotional impact – invoking a strong emotional response is an important part of marketing. It creates particular associations with your brand, motivates actions like following or purchasing, and makes lasting impressions on your audience. There’s no better format for tapping into emotion than video. It let’s you utilize all the elements of other formats... Read more

The verdict is in: According to Google researchers, humans now have an average attention span shorter than a goldfish. That’s less than eight seconds. People won’t even wait “the blink of an eye longer” than they deem acceptable for web content to load, get interesting, or otherwise grab their attention. How can you fight this goldfish... Read more