One of the biggest shake-ups that social video has produced regards aspect ratios. Standard horizontal is no longer the only format acceptable to viewers. New Scientist has embraced the increasingly popular square format in its social videos, to great success. This Wochit-made piece about a robot at the Great Barrier Reef has 300,000 views, hundreds... Read more

The old saying goes, “Don’t be a square!” That may still be true…unless you’re talking about social video. As video has become the foremost element of social media, we’ve seen a variety of trends that shift online video away from traditional presentations of video. Among these are the growing popularity of non-traditional aspect ratios. Social... Read more

HuffPost Italia tapped into the power of inspiration last week. Their social video about wheelchair fencer Bebe Vio as a big hit. The Wochit-made piece currently has over 250,000 views, 4,000 reactions, and over 2,000 shares! The story of the Paralympic gold medalist really caught the attention of the social media audience.

We’re pleased to announce a new partnership with Svenska Dagbladet! The Stockholm-based newspaper has been in publication for over 130 years and is owned by Norwegian media company Schibsted Group. Svenska Dagbladet is turning to Wochit’s cloud-based solutions to create video content for social media as well as its own website.

Media brands and publishers are creating and sharing incredible social videos every single day. The variety – from content to style and beyond – is exciting and, for anyone interested, extremely informative. We’ve pulled together this collection of 10 great social video examples our clients have published this year. Each one is unique, but they... Read more

German publisher stern saw the opportunity for great social video in one couple’s out-of-the-ordinary pet. The unusual subject captivated viewers, scoring the publisher over 100,000 views and 400 reactions, 70 shares, and nearly 200 comments on this Wochit-made video. That kind of engagement – especially shares and comments – is the best way to reach... Read more