Video Insider Blog

How to master the music in your next video

How to master the music in your next video

Video is quickly becoming one of the most popular forms of media for engaging people, telling stories, and motivating action. And it should be—video is highly engaging and effective.  But it’s not just the visuals that make video so effective. The music in the video plays an important role in connecting with the viewer and... Read more

Why video is key to a successful real estate business

Why video is key to a successful real estate business

During the pandemic, Will Lau, a residential realtor with 10 years of experience under his belt, decided it was time to experiment with the idea of integrating video creation into his business strategy.  He got the idea in 2014 after attending real estate conventions that social media was going to be an invaluable tool in... Read more

5 ways video can be your human resources superpower

5 ways video can be your human resources superpower

Sixty-two percent—that’s how much of the U.S. population watches YouTube videos at least daily. The number is even higher if you look specifically at Millennials and Generation Z. From long-form Netflix shows to short-form TikTok videos, video has become an integral part of our daily lives.  And people now expect video to show up in... Read more

Use these 3 metrics to build your internal communications business case

Use these 3 metrics to build your internal communications business case

Internal communication has arguably never been this important. Your department is in a new and unexpected spotlight as businesses navigate remote work, safety issues, and an ever-evolving environment.  The upside is you have the opportunity to make a significant impact on your business by keeping employees informed and engaged—but this opportunity comes with new requirements.... Read more

How to choose an enterprise-grade video creation partner—6 key considerations

How to choose an enterprise-grade video creation partner—6 key considerations

Video is having more than a moment. According to the Content Marketing Institute, 66% of B2C marketers and 71% of B2B marketers have used video marketing in the last 12 months (If you’re not there yet, you probably should be soon.)  But not all video creation platforms are up to the task of enabling enterprise-level... Read more

How Kaltura and Wochit give you the power to create, manage,  and monetize totally awesome videos

How Kaltura and Wochit give you the power to create, manage, and monetize totally awesome videos

an interview with Liad Eshkar, VP of Business Development at Kaltura Thanks for sitting with us Liad, great to have you. Let’s start out by hearing from you a little bit about the joint offering from Kaltura and Wochit. The partnership between Kaltura and Wochit is very exciting – bringing together for the first time... Read more

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