Why video is key to a successful real estate business

Why video is key to a successful real estate business

During the pandemic, Will Lau, a residential realtor with 10 years of experience under his belt, decided it was time to experiment with the idea of integrating video creation into his business strategy.  He got the idea in 2014 after attending real estate conventions that social media was going to be an invaluable tool in... Read more »

5 ways video can be your human resources superpower

5 ways video can be your human resources superpower

Sixty-two percent—that’s how much of the U.S. population watches YouTube videos at least daily. The number is even higher if you look specifically at Millennials and Generation Z. From long-form Netflix shows to short-form TikTok videos, video has become an integral part of our daily lives.  And people now expect video to show up in... Read more »

Use these 3 metrics to build your internal communications business case

Use these 3 metrics to build your internal communications business case

Internal communication has arguably never been this important. Your department is in a new and unexpected spotlight as businesses navigate remote work, safety issues, and an ever-evolving environment.  The upside is you have the opportunity to make a significant impact on your business by keeping employees informed and engaged—but this opportunity comes with new requirements.... Read more »

How to choose an enterprise-grade video creation partner—6 key considerations

How to choose an enterprise-grade video creation partner—6 key considerations

Video is having more than a moment. According to the Content Marketing Institute, 66% of B2C marketers and 71% of B2B marketers have used video marketing in the last 12 months (If you’re not there yet, you probably should be soon.)  But not all video creation platforms are up to the task of enabling enterprise-level... Read more »

7 ways to inspire engagement and interaction with video in a (sometimes very lonely) remote world

7 ways to inspire engagement and interaction with video in a (sometimes very lonely) remote world

Back to school? We’ve all heard the statistics and probably know some of them by heart. According to UNESCO, by early April 2020, 1.3 billion learners were staying home as part of country-wide closures in nearly 190 countries. Now that the summer break is winding down or already over in many countries, schools will be... Read more »

Can you create the customer-wowing videos that will help your organization evolve?

Can you create the customer-wowing videos that will help your organization evolve?

why the right video creation tool should scale with you as you grow Ahh, being part of an organization – it can be a beautiful thing. You’re part of something bigger than you, you’re on an amazing team, your colleagues got your back, your leaders inspire, and the path ahead is full of promise. At... Read more »

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