Video Insider Blog

Video production 101: what your organization needs to know

Video production 101: what your organization needs to know

Video production has become a key element of effective digital communication. Whether you want to increase your website traffic, grow a social audience, or promote a product, producing videos can help you get there. But how do you get started with creating professional videos? And how can you scale your video production, considering the excessive... Read more

The new (and easier) way to do voice-over video

The new (and easier) way to do voice-over video

Voice-over video is making a comeback, friends. For the past few years, video storytelling has relied heavily on text overlay and on-screen captions. But with the rise of popular video-first platforms like TikTok and Instagram TV, creators are again turning to the art of voice-over recording to share their messages. Just not the same, old... Read more

How to master the music in your next video

How to master the music in your next video

Video is quickly becoming one of the most popular forms of media for engaging people, telling stories, and motivating action. And it should be—video is highly engaging and effective.  But it’s not just the visuals that make video so effective. The music in the video plays an important role in connecting with the viewer and... Read more

Why video is key to a successful real estate business

Why video is key to a successful real estate business

During the pandemic, Will Lau, a residential realtor with 10 years of experience under his belt, decided it was time to experiment with the idea of integrating video creation into his business strategy.  He got the idea in 2014 after attending real estate conventions that social media was going to be an invaluable tool in... Read more

5 ways video can be your human resources superpower

5 ways video can be your human resources superpower

Sixty-two percent—that’s how much of the U.S. population watches YouTube videos at least daily. The number is even higher if you look specifically at Millennials and Generation Z. From long-form Netflix shows to short-form TikTok videos, video has become an integral part of our daily lives.  And people now expect video to show up in... Read more

Use these 3 metrics to build your internal communications business case

Use these 3 metrics to build your internal communications business case

Internal communication has arguably never been this important. Your department is in a new and unexpected spotlight as businesses navigate remote work, safety issues, and an ever-evolving environment.  The upside is you have the opportunity to make a significant impact on your business by keeping employees informed and engaged—but this opportunity comes with new requirements.... Read more

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