Video Insider Blog

How to choose an enterprise-grade video creation partner—6 key considerations

How to choose an enterprise-grade video creation partner—6 key considerations

Video is having more than a moment. According to the Content Marketing Institute, 66% of B2C marketers and 71% of B2B marketers have used video marketing in the last 12 months (If you’re not there yet, you probably should be soon.)  But not all video creation platforms are up to the task of enabling enterprise-level... Read more

3 powerful ways NGOs can demonstrate impact with video

3 powerful ways NGOs can demonstrate impact with video

“To really measure impact, we need something in addition to beneficiary outcomes.” (World Bank) It is thanks to non-government organizations (NGOs) that so much important work for advancing social, environmental, cultural, and legal change is actuated. Indeed, NGOs epitomize advocacy for a better, safer, fairer world. Since NGOs are typically nonprofit organizations that gain funding,... Read more

How Kaltura and Wochit give you the power to create, manage,  and monetize totally awesome videos

How Kaltura and Wochit give you the power to create, manage, and monetize totally awesome videos

an interview with Liad Eshkar, VP of Business Development at Kaltura Thanks for sitting with us Liad, great to have you. Let’s start out by hearing from you a little bit about the joint offering from Kaltura and Wochit. The partnership between Kaltura and Wochit is very exciting – bringing together for the first time... Read more

How to champion inclusion in your videos with grace and authenticity

How to champion inclusion in your videos with grace and authenticity

Why inclusion? Renowned American management consultant, Peter Drucker once said that “the aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” But, how can we be sure that we know our customers “so well” that we are indeed targeting them with messages and... Read more

How can enterprises make sure that their most important  brand ambassadors are telling it like they should?

How can enterprises make sure that their most important brand ambassadors are telling it like they should?

“Your brand is the single most important investment you can make in your business.” Steve Forbes From the marketing department to HR, to Finance, Legal, R&D, and everyone in between – the supreme importance of the brand is recognized by all across the enterprise. As you know, your brand is not your logo. It’s not... Read more

How charitable organizations are leveraging video to raise awareness and inspire donors to give

How charitable organizations are leveraging video to raise awareness and inspire donors to give

Without the world’s charitable organizations, it’s hard to imagine how much more difficult life would be for tens of millions of disenfranchised men, women, and children. It’s thanks to those who bring their passion and purpose to organizations such as Amnesty International, the World Food Programme, the UN Food & Agriculture Organization, and many others,... Read more

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