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5 Square Videos To Inspire Social Creation

5 Square Videos To Inspire Social Creation

Square videos are quickly becoming the hot format on social. In Q2 of this year, they averaged 137% more views than their horizontal cousins on Facebook. Engagement numbers are soaring for square videos, alongside those views. Below, we have 5 recent examples of excellent, Wochit-made square videos to help you and your team find inspiration.... Read more »

Summer of sports – 8 great video formats to tell sports stories

Summer of sports – 8 great video formats to tell sports stories

With a summer of sport in full swing and the Olympics just around the corner, there’s no better time to produce videos about our sports heroes and their achievements. Covering sports can be challenging if you don’t have rights to use the footage of the sporting action. That’s why we wanted to share examples from... Read more »

Enterprise Videos for Dummies Part 2

Enterprise Videos for Dummies Part 2

Strategy & Planning for External Videos Welcome to part 2 of our Enterprise Videos for Dummies series. Last time, we spoke about the strategy and planning of enterprise videos for internal audiences (i.e. employees), focusing on how to: Define your objectives Map and choose which topics you want to articulate with video (since you can’t... Read more »

5 ways video can be your human resources superpower

5 ways video can be your human resources superpower

Sixty-two percent—that’s how much of the U.S. population watches YouTube videos at least daily. The number is even higher if you look specifically at Millennials and Generation Z. From long-form Netflix shows to short-form TikTok videos, video has become an integral part of our daily lives.  And people now expect video to show up in... Read more »

How can enterprises make sure that their most important  brand ambassadors are telling it like they should?

How can enterprises make sure that their most important brand ambassadors are telling it like they should?

“Your brand is the single most important investment you can make in your business.” Steve Forbes From the marketing department to HR, to Finance, Legal, R&D, and everyone in between – the supreme importance of the brand is recognized by all across the enterprise. As you know, your brand is not your logo. It’s not... Read more »

How Telemundo wins audiences over with an omnichannel approach

How Telemundo wins audiences over with an omnichannel approach

It’s no surprise that the pandemic has shifted the way we consume media. Not only did online media consumption shoot up during COVID-19, but user behavior has also changed. According to Nielsen, on a global scale, viewers spent more time watching news and entertainment. We’ve seen how the need for more content for viewers to... Read more »

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