Why inclusion? Renowned American management consultant, Peter Drucker once said that “the aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” But, how can we be sure that we know our customers “so well” that we are indeed targeting them with messages and... Read more »

With media licences at major news agencies and an in-browser editor, the ‘video creation platform and content hub’ could make journalists’ lives a lot easier Garrett Goodman is excited about Wochit. As the director of sales and business development at the online video company this is hardly surprising but, (disclosure) having known Goodman for some... Read more »

and what you can do to increase video engagement and memorability “I think it’s very healthy to spend time alone.” – Oscar Wilde Spending time alone may have been good for Oscar Wilde, Ireland’s revered playwright, but it has become quite a nuisance in the age of Covid-19.  That’s why – with quarantining, remote work, remote learning,... Read more »

From sports to entertainment to science, many of the biggest and best online outlets are using Wochit to stay on the forefront of social video, gaining millions of views with videos made on our platform. It’s not hard to imagine why: with Wochit you can make great videos quickly, so you won’t just be joining... Read more »

Publishers and media companies know that the best way to tell a story is through video. Online audiences want video, and it is the most effective medium for invoking emotional response and sharing information. Editors are regularly directing their teams to produce online videos alongside their written content, or in response to popular stories. That’s... Read more »

Keeping Your Eyes on the Franchise Prize “For many businesses that are delivering a localized product or service, the (franchising) model is still one of the most effective.” (Inc.) When seeking to expand the business, entrepreneurs are often faced with multiple options. They can add new products or services, cross-sell/upsell to existing customers, expand into... Read more »