All about the videos that get visitors to become customers and sellers to lock in their loyalty In our last post, we discussed why video is the secret sauce for marketplaces. As a quick recap – and this will probably not come as a big surprise – people vastly prefer to watch a video about... Read more »

Land Transport Authority is an agency tasked with planning and maintaining transport infrastructure in Singapore. To keep the community well-informed and build rapport, LTA uses social video to connect with the public. This recent piece showcases how their talented team breaks down new initiatives and changes for commuters.

As published by Daily Doughnut: https://www.youtube.com/embed/-wrAwRgNUG8 You’ve probably noticed a new style of video showing up ever-more-frequently in your feeds – a style marked by the presence of boxes of text constantly framing the video (or, in some cases, just the top or bottom). Despite the fact that they’re kind of ugly, these textframe videos... Read more »

A successful NGO or charity requires great people to be involved. Unfortunately, volunteer recruitment can be difficult. Only 25% of the adult U.S. population volunteers and, on average, they only spend about 52 hours per year volunteering (NP Source). The good news is that your organization can effectively encourage recruitment with the right marketing tactics—the... Read more »

Content marketing is not a new brand strategy. It’s been around for years now, and brands are constantly looking for better ways to improve their content marketing ROI. But if you haven’t looked into video marketing, then you’re missing out on the best way to enhance the return on your marketing investment. 83% of marketers... Read more »

Editors at publishers of every size are facing a big question: how to consistently increase video inventory? Audiences want video content. They want it on social and they want it alongside written content on websites. It’s what builds and retains a following in this video-centric age. But the business guys come to editors asking for... Read more »