Why inclusion? Renowned American management consultant, Peter Drucker once said that “the aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” But, how can we be sure that we know our customers “so well” that we are indeed targeting them with messages and... Read more »

With media licences at major news agencies and an in-browser editor, the ‘video creation platform and content hub’ could make journalists’ lives a lot easier Garrett Goodman is excited about Wochit. As the director of sales and business development at the online video company this is hardly surprising but, (disclosure) having known Goodman for some... Read more »

From sports to entertainment to science, many of the biggest and best online outlets are using Wochit to stay on the forefront of social video, gaining millions of views with videos made on our platform. It’s not hard to imagine why: with Wochit you can make great videos quickly, so you won’t just be joining... Read more »

Publishers and media companies know that the best way to tell a story is through video. Online audiences want video, and it is the most effective medium for invoking emotional response and sharing information. Editors are regularly directing their teams to produce online videos alongside their written content, or in response to popular stories. That’s... Read more »

We’ve said it before, and it still holds true – marketplaces, the online, on-demand, no-middleman economy is here to stay. What’s more, the popularity of marketplaces among consumers is slated to explode, with over 65% of online sales expected to be transacted through marketplaces by 2023. This is quite a number, which is also reflective... Read more »

The old saying goes, “Don’t be a square!” That may still be true…unless you’re talking about social video. As video has become the foremost element of social media, we’ve seen a variety of trends that shift online video away from traditional presentations of video. Among these are the growing popularity of non-traditional aspect ratios. Social... Read more »