Creating studio-quality, original video content has always been difficult, slow, and expensive. The process hasn’t changed for decades, and publishers of all sizes struggle to find ways to be successful with original video content — but most fail. Albert Einstein once said that insanity is “doing the same thing over and over again and expecting... Read more »

Without the world’s charitable organizations, it’s hard to imagine how much more difficult life would be for tens of millions of disenfranchised men, women, and children. It’s thanks to those who bring their passion and purpose to organizations such as Amnesty International, the World Food Programme, the UN Food & Agriculture Organization, and many others,... Read more »

With a summer of sport in full swing and the Olympics just around the corner, there’s no better time to produce videos about our sports heroes and their achievements. Covering sports can be challenging if you don’t have rights to use the footage of the sporting action. That’s why we wanted to share examples from... Read more »

Voice-over video is making a comeback, friends. For the past few years, video storytelling has relied heavily on text overlay and on-screen captions. But with the rise of popular video-first platforms like TikTok and Instagram TV, creators are again turning to the art of voice-over recording to share their messages. Just not the same, old... Read more »

It’s now a fact, no longer popular opinion, that square, and vertical video alignment outperform landscape. This is because social videos are primarily consumed on mobile devices, held in vertical alignment 94% of the time.   When it comes to non-landscape options, be it square, portrait, or vertical, it has yet to become completely clear,... Read more »

Wochit announced today that it has been selected by Mindshare North America, a WPP company, to be an Action Partner of THE LOOP, Mindshare’s Adaptive Marketing system, to create content in conjunction with Mindshare Entertainment.