Viral videos have become a staple of social media. Seemingly every week, a new video (or a few) spread like wildfire across social, and whether they’re funny, touching, or just offer a big “wow,” everyone is watching, sharing, and talking about them. Many of these viral clips take off organically and are not the product... Read more »

Content discovery is faster than ever with our brand new Chrome extension, Article2Video! The extension lets you clip articles while browsing and send them to your Wochit studio with a single click. Sending the article to Wochit creates an In Progress video on your dashboard. From there, the asset search is automatically populated with content... Read more »

Text has become a major component of many social videos, and using text well is only becoming more relevant on that biggest of social networks. Why? New data from a variety of publishers, including the international ad agency MEC, suggests that as much as 85% of all Facebook video is watched without sound.

Most publishers focus their social video strategy on Facebook, however, if you are targeting snake people, Snapchat just has to be on your radar. Did you know that Snapchat now racks up a whopping 10 billion views per day? That’s up from 8 billion in February of this year, and the bulk of that activity... Read more »

The value of a strong Facebook presence is well-known to publishers. As the largest social network in the world, you are sure to find your target audience on Facebook, as well as countless potential audiences to tap into. Getting those users engaged with your content is the key to social. But trying to make a... Read more »

Knowledge-share Answers.com has a #WochitWin in this YouTube video. It has over two million views and has been regularly accumulating comments throughout its lifetime. This piece is a little different than our usual weekly feature, and not just because it’s hosted on YouTube instead of Facebook.