Adding video to your content strategy is a hot trend in media right now. Videos can be immersive and visually interesting, capturing audiences’ fleeting attention spans. In other words, they’re a great way to grab eyeballs. That’s how platforms like YouTube have risen to become the second-largest search engine in the world!

The biggest story of the year has inarguably been the U.S. presidential election. From the primaries all the way through the results on November 8th, it has been (and continues to be) one of the most talked about events by publishers all around the globe. Naturally, in this age of online video, coverage in video... Read more »

It’s now a fact, no longer popular opinion, that square, and vertical video alignment outperform landscape. This is because social videos are primarily consumed on mobile devices, held in vertical alignment 94% of the time.   When it comes to non-landscape options, be it square, portrait, or vertical, it has yet to become completely clear,... Read more »

and what you can do to increase video engagement and memorability “I think it’s very healthy to spend time alone.” – Oscar Wilde Spending time alone may have been good for Oscar Wilde, Ireland’s revered playwright, but it has become quite a nuisance in the age of Covid-19.  That’s why – with quarantining, remote work, remote learning,... Read more »

Why inclusion? Renowned American management consultant, Peter Drucker once said that “the aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” But, how can we be sure that we know our customers “so well” that we are indeed targeting them with messages and... Read more »

Wochit analyzes breaking news, automatically gathering video and images and embedding graphics then generates videos that can be used online and on-air. Wochit, a platform that enables media publishers to access or generate high quality video content based on trending stories and news, has integrated into their platform a variety of Vizrt products as part... Read more »