Return on investment (ROI) is the most powerful tool in a marketer’s arsenal. It’s how you demonstrate to management, investors, and board members that the work you do is making a positive difference in the success of the company. Unfortunately, when it comes to video, many marketing experts are unsure how to demonstrate ROI beyond... Read more »

With people spending on average 2.6 times more time on pages with video than without, there’s no doubt that making more videos should be a vital part of your content strategy. Unfortunately, creative teams often get caught up in the cost when talking about adding more video content. It simply takes too much money and... Read more »

Click an asset you want to edit on your Timeline. Click the pencil icon in the toolbar that pops up over the asset in order to enter the asset editor. Choose Zoom on the header navigation Choose Zoom In or Zoom Out. Stretch the dotted rectangle on your asset at the corners to designate the... Read more »

We see thousands of videos produced every day at Wochit, and our platform users all around the world create engaging, informative, and powerful stories. We are immensely proud to see those video stories have an impact on our partners’ business outcomes. And today, we’re particularly proud to announce that three of our partners have been... Read more »

Collage is Wochit’s latest video-editing feature that allows you to combine two assets in one frame, creating a layered and dynamic visual effect. With Collage, you can switch between assets with a cutaway, paste a picture-in-picture and paste two images side-by-side to create a split screen either horizontally or vertically. Here’s how it works: First,... Read more »

A New Reason for Video Learning Amid growing concerns about the COVID-19 pandemic, not only have businesses shuttered, but so have institutions. Schools across the globe have sent their students home to be with family in an effort to keep their communities safe. But minors require consistent access to education in order to meet developmental... Read more »