Positivity is a powerful emotion. On social, it motivates engagement and helps outlets build audiences. BrightVibes is a publisher focused explicitly on the positive. They share heartwarming and inspirational stories as an antidote to the less-than-pleasant news that seems unavoidable these days. This recent video success shows just how effective positivity can be in social video. The inspirational story of Angelina Jolie has almost 350,000 views, over 4,000 shares, nearly 6,000 reactions, and hundreds of comments.
Check out the impressive video below:
Truly, an amazing video, in content and execution!
The first thing you notice is the aspect ratio. BrightVibes is embracing the square format, which is growing ever-more popular on social. It occupies greater visual space in feeds, both mobile and desktop, catching the eye of potential viewers and displaying well during playback regardless of device or screen orientation.
Throughout the clip, text-overlay is utilized extremely well. Color is used to make certain points pop out and assure the text is readable over a variety of assets. Lines are kept short so viewers aren’t overwhelmed by too much on-screen at once. This also allows for the visual assets to stand out even as they are contextualized by the overlay’s information.
The visual asset choices are top notch, too. The clip moves smartly between video and still images regularly, keeping momentum through the shifts. It also mixes in well-chosen archival assets alongside story-specific content.
All these great production choices serve to frame content that is tailormade to tap social audiences. Evoking positive emotions through Angelina Jolie’s inspirational story prompts engagement of all kinds, especially the ever-valuable share. The celebrity focus, hand-in-hand with the feel-good angle, makes this piece a natural winner on social media.
BrightVibes knows how to strike a chord with a social audience with their content. Outside the video itself, their social team engages with commenters on the clip. This direct interaction builds a special relationship with an audience that creates loyalty and dedication to an outlet. Quality content and relationship-building are both keys to growing a social following. BrightVibes shows a real dedication to both!
