You can drive traffic to your sites and apps while also tripling your Instagram following by using Instagram Stories to create a next-gen newsletter. By following these three simple steps, you can reach your audience multiple times a day and ensure they see your content every time they log into Instagram. “Since launching this strategy... Read more »

Text-overlay is one of the most important components of social video. With users watching videos on many different devices while on the go, they may be listening or checking out your content with the sound off. If your video can’t work without sound, it’s going to have a tough time on social. That’s where text-overlay... Read more »

“Social video” is the topic du jour for publishers, brands, marketers, and anyone else looking to find success on social media. Throughout the last year, we’ve seen the pivot to video become the focus of most organizations seeking online success.

Much has been said about vertical video in the last several years. It’s moved from being a maligned outlier to a standard part of the social video ecosystem. Viewers now watch, enjoy, and expect vertical video in their feeds. There are a variety of reasons publishers and media outlets would want to push for more... Read more »

Publishers and media outlets all over the world are focused on video. Audiences want it so strategies demand it. But with a need for video to fill various social feeds, and accompany content on websites and mobile apps, how can an organization keep up? We have a few pointers to help you grow your video... Read more »

When a potential viewer chances upon a video online, one of the first things they’ll see is the title. Whether it’s part of the share copy or overlaid on the preview image, your video’s title is a key part of its allure. In busy feeds, a catchy title can make the difference between someone hitting... Read more »