Italy’s media giant, Mediaset teams up with Wochit to answer the burning question: social video – square or portrait?
It’s now a fact, no longer popular opinion, that square, and vertical video alignment outperform landscape. This is because social videos are primarily consumed on mobile devices, held in vertical alignment 94% of the time. When it comes to non-landscape options, be it square, portrait, or vertical, it has yet to become completely clear,... Read more »
Tips for connecting and securing engagement on the video-driven social network While Gen Z’ers may be difficult to grasp by those who aren’t Gen Z, and while the value of 15-second videos for promoting brand awareness and loyalty may be just as difficult to grasp – the truth is, both are intriguing, and understanding each... Read more »
Short-form video is the focus of many publishers and brands on social right now, as it has proved to be such a successful format. Many elements that make for a successful video are true of both long-form and short-form. But there are special considerations to take with short-form, given its brevity and social target. Here are... Read more »
At the heart of every successful video strategy lies one thing: great videos! Creating, editing, and publishing an original video can feel intimidating at first. But original, high-quality videos are only moments away – even for those with little or no video experience. Let’s walk through the process of creation, from finding a great story... Read more »
Social media is a crowded space for brands. The competition for attention is intense, and some brands struggle for engagement with their content. Social video can help brands overcome these woes. With a few key points in mind, any brand can start leveraging the power of social video to drive engagement, grow their audience, and... Read more »
I know both Wochit and one of their competitors like the back of my hand because I used them both when we launched Wada7. To be honest, when I first looked at them both, I thought that Wochit’s competitor looked easier and quicker. However, after a few weeks of extensive use of both platforms, we... Read more »