Why 2018 Will Be A Renaissance Year for Twitter
Twitter is mounting a major comeback. It’s newfound dedication to video is bearing fruit for publishers, who have begun to see greater referral traffic coming from Twitter. Ongoing industry concerns about Facebook’s recent changes to its newsfeed and the failure of live video on Facebook has publishers considering how their strategies can expand. Many are... Read more »
6 Tips To Help Brands Succeed With Social Video
Social media is a crowded space for brands. The competition for attention is intense, and some brands struggle for engagement with their content. Social video can help brands overcome these woes. With a few key points in mind, any brand can start leveraging the power of social video to drive engagement, grow their audience, and... Read more »
Why Everyone Hates Bad Titles (and How You Can do Better)
When a potential viewer chances upon a video online, one of the first things they’ll see is the title. Whether it’s part of the share copy or overlaid on the preview image, your video’s title is a key part of its allure. In busy feeds, a catchy title can make the difference between someone hitting... Read more »
Publishers find the Humor and the Humanity in the Winter Olympics
The 2018 Winter Olympics are in full swing in Pyeongchang, and the whole world is watching. With such a massive, visual, global event happening, it’s no surprise to see publishers covering the games with video. As with every Olympics games, certain athletes capture the hearts and minds of the public. These five outstanding videos tell... Read more »
2018 Social Video Statistics for the Video Savvy Brand
The landscape of social media is constantly shifting. And so is the role and impact of video within it. Video remains, by far, the most valuable and engaging content across social platforms. One third of time spent online is spent watching video! But each platform draws different audiences with different desires and expectations, and each... Read more »
What You Need to Know to Make Awesome Social Videos
At the heart of every successful video strategy lies one thing: great videos! Creating, editing, and publishing an original video can feel intimidating at first. But original, high-quality videos are only moments away – even for those with little or no video experience. Let’s walk through the process of creation, from finding a great story... Read more »
