Short-form video is the focus of many publishers and brands on social right now, as it has proved to be such a successful format. Many elements that make for a successful video are true of both long-form and short-form. But there are special considerations to take with short-form, given its brevity and social target. Here are... Read more »

At the heart of every successful video strategy lies one thing: great videos! Creating, editing, and publishing an original video can feel intimidating at first. But original, high-quality videos are only moments away – even for those with little or no video experience. Let’s walk through the process of creation, from finding a great story... Read more »

Social media is a crowded space for brands. The competition for attention is intense, and some brands struggle for engagement with their content. Social video can help brands overcome these woes. With a few key points in mind, any brand can start leveraging the power of social video to drive engagement, grow their audience, and... Read more »

I know both Wochit and one of their competitors like the back of my hand because I used them both when we launched Wada7. To be honest, when I first looked at them both, I thought that Wochit’s competitor looked easier and quicker. However, after a few weeks of extensive use of both platforms, we... Read more »

You can drive traffic to your sites and apps while also tripling your Instagram following by using Instagram Stories to create a next-gen newsletter. By following these three simple steps, you can reach your audience multiple times a day and ensure they see your content every time they log into Instagram. “Since launching this strategy... Read more »

Text-overlay is one of the most important components of social video. With users watching videos on many different devices while on the go, they may be listening or checking out your content with the sound off. If your video can’t work without sound, it’s going to have a tough time on social. That’s where text-overlay... Read more »