Social media is a crowded space for brands. The competition for attention is intense, and some brands struggle for engagement with their content. Social video can help brands overcome these woes. With a few key points in mind, any brand can start leveraging the power of social video to drive engagement, grow their audience, and... Read more »

I know both Wochit and one of their competitors like the back of my hand because I used them both when we launched Wada7. To be honest, when I first looked at them both, I thought that Wochit’s competitor looked easier and quicker. However, after a few weeks of extensive use of both platforms, we... Read more »

You can drive traffic to your sites and apps while also tripling your Instagram following by using Instagram Stories to create a next-gen newsletter. By following these three simple steps, you can reach your audience multiple times a day and ensure they see your content every time they log into Instagram. “Since launching this strategy... Read more »

Text-overlay is one of the most important components of social video. With users watching videos on many different devices while on the go, they may be listening or checking out your content with the sound off. If your video can’t work without sound, it’s going to have a tough time on social. That’s where text-overlay... Read more »

“Social video” is the topic du jour for publishers, brands, marketers, and anyone else looking to find success on social media. Throughout the last year, we’ve seen the pivot to video become the focus of most organizations seeking online success.

Much has been said about vertical video in the last several years. It’s moved from being a maligned outlier to a standard part of the social video ecosystem. Viewers now watch, enjoy, and expect vertical video in their feeds. There are a variety of reasons publishers and media outlets would want to push for more... Read more »