It’s no surprise that the pandemic has shifted the way we consume media. Not only did online media consumption shoot up during COVID-19, but user behavior has also changed. According to Nielsen, on a global scale, viewers spent more time watching news and entertainment. We’ve seen how the need for more content for viewers to... Read more

Video production has become a key element of effective digital communication. Whether you want to increase your website traffic, grow a social audience, or promote a product, producing videos can help you get there. But how do you get started with creating professional videos? And how can you scale your video production, considering the excessive... Read more

Adding video to your content strategy is a hot trend in media right now. Videos can be immersive and visually interesting, capturing audiences’ fleeting attention spans. In other words, they’re a great way to grab eyeballs. That’s how platforms like YouTube have risen to become the second-largest search engine in the world!

It’s no surprise that sharing videos on social platforms is a crucial part of a brand’s strategy and to drive growth, increase traffic, and build awareness. But when you’re a major media company, how can you make the most of your content, whether it’s archival or new, original properties?  In our webinar Unite your video... Read more

Video is quickly becoming one of the most popular forms of media for engaging people, telling stories, and motivating action. And it should be—video is highly engaging and effective.  But it’s not just the visuals that make video so effective. The music in the video plays an important role in connecting with the viewer and... Read more

We took a deep dive into hundreds of thousands of videos created on our platform to find some interesting video creation trends, and the data didn’t disappoint. Here are some of our most interesting findings.  Video is still growing—and more people are making them Video creation in our platform saw a significant rise over the... Read more