Video Insider Blog

Italy’s media giant, Mediaset teams up with Wochit to answer the burning question: social video – square or portrait?

Italy’s media giant, Mediaset teams up with Wochit to answer the burning question: social video – square or portrait?

It’s now a fact, no longer popular opinion, that square, and vertical video alignment outperform landscape. This is because social videos are primarily consumed on mobile devices, held in vertical alignment 94% of the time.   When it comes to non-landscape options, be it square, portrait, or vertical, it has yet to become completely clear,... Read more

All you need is overlay: 3 great examples of text-overlay videos

All you need is overlay: 3 great examples of text-overlay videos

Text-overlay is one of the most important components of social video. With users watching videos on many different devices while on the go, they may be listening or checking out your content with the sound off. If your video can’t work without sound, it’s going to have a tough time on social. That’s where text-overlay... Read more

An Interesting New Format Saves Viewers Time and Nets iPaper an Engagement Win

An Interesting New Format Saves Viewers Time and Nets iPaper an Engagement Win

The iPaper, a part of iNews, is focused on giving their viewers quick-but-detailed rundown of the news. But they like to mix things up, too, and give their social audience some fun – and funny – stories to enjoy. That’s exactly what’s on display in this news roundup clip. And it shows off a simple,... Read more

OxygenTwo Uses Social Video to Inspire Their Audience

OxygenTwo Uses Social Video to Inspire Their Audience

Oxygen Two is a video-centric online community of millennials focused on the “beauty of everyday life.” The stories they share cover topics from lifestyle to food to health and beyond. This recent video shows off their knack for finding stories that tap directly into the interests of their millennial followers. And it shows that a... Read more

TODAYonline Puts Video to Use At Every Turn

TODAYonline Puts Video to Use At Every Turn

TODAYonline is a Singapore-based international news outlet with a mobile-first strategy. They use Wochit for their video needs both across social media and on their own site. This piece from just last week has proven a hit on Twitter, and was cross-posted to TODAY’s Facebook and used on their website.

Red Ants Succeeds with In-depth Video Docs on Social

Red Ants Succeeds with In-depth Video Docs on Social

Red Ants is a Singapore-based publisher focused on telling interesting stories in novel ways. They recently began using Wochit for their video production needs. This piece, which takes an in-depth look at a house that played a major role in Singapore’s history, is one of their first made with Wochit. While they are new to... Read more

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