It’s now a fact, no longer popular opinion, that square, and vertical video alignment outperform landscape. This is because social videos are primarily consumed on mobile devices, held in vertical alignment 94% of the time.   When it comes to non-landscape options, be it square, portrait, or vertical, it has yet to become completely clear,... Read more »

Why inclusion? Renowned American management consultant, Peter Drucker once said that “the aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” But, how can we be sure that we know our customers “so well” that we are indeed targeting them with messages and... Read more »

Bauer Media is one of the largest, multi-platform media companies in Europe, controlling over 600 magazines and 400 digital products alongside radio and television stations. Today, we’re pleased to announce that Bauer Media has selected Wochit to support its aggressive video strategy. Bauer Media has a goal to create and publish video across its entire... Read more »

The old saying goes, “Don’t be a square!” That may still be true…unless you’re talking about social video. As video has become the foremost element of social media, we’ve seen a variety of trends that shift online video away from traditional presentations of video. Among these are the growing popularity of non-traditional aspect ratios. Social... Read more »

If the video you’re making consists of interview footage, it’s important to subtitle it so that viewers watching without sound or on a mobile can follow the story. This Storyboard shows you how to start with a big bold quote and add subtitles that are very legible and easy to follow.  

The Time Warner Merger, In Numbers. The World Cup 2018, in Numbers. The Terrorist Attack, in Numbers. Sometimes the best way to tell a story is to lead with the facts and figures. This Storyboard will help you visualize a story, once you’ve identified the headline numbers from the event.   Click here for more... Read more »