Why inclusion? Renowned American management consultant, Peter Drucker once said that “the aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” But, how can we be sure that we know our customers “so well” that we are indeed targeting them with messages and... Read more »

When Oprah Winfrey’s interview with Prince Harry and Meghan Markle hit the airwaves, it caused a huge media storm with publishers all around the world covering the story. Why did they leave a life of Duke and Duchess behind? Was it racism? Should they have done the interview in the first place? And did public... Read more »

Amazon is deploying drones, Facebook is going video, and Google is surely working on a T-1000 prototype as we speak. 2013 has been a year where technology literally dominated our news feeds. We read about the new iPhone on our old iPhones and watched YouTube videos from every screen in the house. Digital video alone... Read more »

To fully appreciate what Wochit does, you have to see its technology in action. Wochit is described by its co-founder and current chief executive Dror Ginzberg as a “creation and monetization” platform for short-form video content. Now when it comes to online video that can mean a lot of things. Broadly speaking, YouTube is also... Read more »

Bauer Media is one of the largest, multi-platform media companies in Europe, controlling over 600 magazines and 400 digital products alongside radio and television stations. Today, we’re pleased to announce that Bauer Media has selected Wochit to support its aggressive video strategy. Bauer Media has a goal to create and publish video across its entire... Read more »

One thing you may want to do in your video is to have the same text appear on several images or videos on your Timeline. To do this we simply need to duplicate the asset and then replace it. Use the Duplicate and Replace Method To start, add one image or video to your Timeline,... Read more »