Snake Person-focused publisher Mental Floss knows how to make video work for them. Their combination of info and humor in this piece saw some great returns. When a social video has over half a million views, 4,000 shares, 3,000 reactions, and 1,000 comments, it’s a sure sign the creators are doing something right. In this... Read more »

As video became the leading form of content on social media, you may have noticed that the videos popping up in your feeds got shorter and shorter. This isn’t by design of the social networks (although platforms like Instagram and Snapchat do restrict video length) – rather, it’s the result of short-form video having consistently... Read more »

The old saying goes, “Don’t be a square!” That may still be true…unless you’re talking about social video. As video has become the foremost element of social media, we’ve seen a variety of trends that shift online video away from traditional presentations of video. Among these are the growing popularity of non-traditional aspect ratios. Social... Read more »

If the video you’re making consists of interview footage, it’s important to subtitle it so that viewers watching without sound or on a mobile can follow the story. This Storyboard shows you how to start with a big bold quote and add subtitles that are very legible and easy to follow.  

The Time Warner Merger, In Numbers. The World Cup 2018, in Numbers. The Terrorist Attack, in Numbers. Sometimes the best way to tell a story is to lead with the facts and figures. This Storyboard will help you visualize a story, once you’ve identified the headline numbers from the event.   Click here for more... Read more »

All about the videos that get visitors to become customers and sellers to lock in their loyalty In our last post, we discussed why video is the secret sauce for marketplaces. As a quick recap – and this will probably not come as a big surprise – people vastly prefer to watch a video about... Read more »