an interview with Liad Eshkar, VP of Business Development at Kaltura Thanks for sitting with us Liad, great to have you. Let’s start out by hearing from you a little bit about the joint offering from Kaltura and Wochit. The partnership between Kaltura and Wochit is very exciting – bringing together for the first time... Read more »

Why inclusion? Renowned American management consultant, Peter Drucker once said that “the aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” But, how can we be sure that we know our customers “so well” that we are indeed targeting them with messages and... Read more »

Keeping Your Eyes on the Franchise Prize “For many businesses that are delivering a localized product or service, the (franchising) model is still one of the most effective.” (Inc.) When seeking to expand the business, entrepreneurs are often faced with multiple options. They can add new products or services, cross-sell/upsell to existing customers, expand into... Read more »

Social media is essential for your brand’s success online, even more so during the COVID-19 era. That’s because the time daily usage is increasing year after year. In 2019 we were spending 144 minutes per day, up from 142 minutes in the previous year. Social media is the place where your audience spends most of... Read more »

Bauer Media is one of the largest, multi-platform media companies in Europe, controlling over 600 magazines and 400 digital products alongside radio and television stations. Today, we’re pleased to announce that Bauer Media has selected Wochit to support its aggressive video strategy. Bauer Media has a goal to create and publish video across its entire... Read more »

Strategy & Planning for External Videos Welcome to part 2 of our Enterprise Videos for Dummies series. Last time, we spoke about the strategy and planning of enterprise videos for internal audiences (i.e. employees), focusing on how to: Define your objectives Map and choose which topics you want to articulate with video (since you can’t... Read more »