Publishers today have a plethora of platforms to choose from when they plan their video strategy. But when it comes to selecting the right platform for monetising video, Facebook and YouTube have long been the most popular alternatives. But they’re not the only player in the monetisation playground… Twitter is still primarily seen as a... Read more »

With media licences at major news agencies and an in-browser editor, the ‘video creation platform and content hub’ could make journalists’ lives a lot easier Garrett Goodman is excited about Wochit. As the director of sales and business development at the online video company this is hardly surprising but, (disclosure) having known Goodman for some... Read more »

Publishers and media companies know that the best way to tell a story is through video. Online audiences want video, and it is the most effective medium for invoking emotional response and sharing information. Editors are regularly directing their teams to produce online videos alongside their written content, or in response to popular stories. That’s... Read more »

The Wochit Mojo Uploader Wochit has created a mobile app that allows you to easily upload content from your smartphone to your Wochit Media Library in the ‘My Uploads’ tab.  There is no Application to download! Access the uploader from any web browser on your mobile device.  Visit the Wochit Mojo Uploader here. With Wochit... Read more »

Text has become a major component of many social videos, and using text well is only becoming more relevant on that biggest of social networks. Why? New data from a variety of publishers, including the international ad agency MEC, suggests that as much as 85% of all Facebook video is watched without sound.

We’ve said it before, and it still holds true – marketplaces, the online, on-demand, no-middleman economy is here to stay. What’s more, the popularity of marketplaces among consumers is slated to explode, with over 65% of online sales expected to be transacted through marketplaces by 2023. This is quite a number, which is also reflective... Read more »