Strategy & Planning for External Videos Welcome to part 2 of our Enterprise Videos for Dummies series. Last time, we spoke about the strategy and planning of enterprise videos for internal audiences (i.e. employees), focusing on how to: Define your objectives Map and choose which topics you want to articulate with video (since you can’t... Read more »

Today, we’re looking at a hit from NowThis, a social-based and video-focused publisher. Over a variety of pages on all the major platforms, they tackle everything from breaking news to fine cocktails. They recently published a video about a unique new gym in San Francisco on their Facebook page NowThis Weed that proved to be a success, racking... Read more »

Video production has become a key element of effective digital communication. Whether you want to increase your website traffic, grow a social audience, or promote a product, producing videos can help you get there. But how do you get started with creating professional videos? And how can you scale your video production, considering the excessive... Read more »

Without the world’s charitable organizations, it’s hard to imagine how much more difficult life would be for tens of millions of disenfranchised men, women, and children. It’s thanks to those who bring their passion and purpose to organizations such as Amnesty International, the World Food Programme, the UN Food & Agriculture Organization, and many others,... Read more »

With a summer of sport in full swing and the Olympics just around the corner, there’s no better time to produce videos about our sports heroes and their achievements. Covering sports can be challenging if you don’t have rights to use the footage of the sporting action. That’s why we wanted to share examples from... Read more »

Voice-over video is making a comeback, friends. For the past few years, video storytelling has relied heavily on text overlay and on-screen captions. But with the rise of popular video-first platforms like TikTok and Instagram TV, creators are again turning to the art of voice-over recording to share their messages. Just not the same, old... Read more »