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The Hot Stuff That Killer Marketplace Videos Are Made Of
All about the videos that get visitors to become customers and sellers to lock in their loyalty In our last post, we discussed why video is the secret sauce for marketplaces. As a quick recap – and this will probably not come as a big surprise – people vastly prefer to watch a video about... Read more »
5 ways to improve your internal communications strategy with video
With the world of work turned upside over the past year, internal communications teams are in the spotlight. Employees are remote, business is ever-changing, and it’s your job to keep everyone engaged and informed. It’s your efforts that can keep us all connected through this remote working experience—and video can help you make it happen.... Read more »
Video production 101: what your organization needs to know
Video production has become a key element of effective digital communication. Whether you want to increase your website traffic, grow a social audience, or promote a product, producing videos can help you get there. But how do you get started with creating professional videos? And how can you scale your video production, considering the excessive... Read more »
Why video is key to a successful real estate business
During the pandemic, Will Lau, a residential realtor with 10 years of experience under his belt, decided it was time to experiment with the idea of integrating video creation into his business strategy. He got the idea in 2014 after attending real estate conventions that social media was going to be an invaluable tool in... Read more »
Enterprise Videos for Dummies Part 2
Strategy & Planning for External Videos Welcome to part 2 of our Enterprise Videos for Dummies series. Last time, we spoke about the strategy and planning of enterprise videos for internal audiences (i.e. employees), focusing on how to: Define your objectives Map and choose which topics you want to articulate with video (since you can’t... Read more »
Weekly Wochit: Mental Floss finds the flavor of success
Snake Person-focused publisher Mental Floss knows how to make video work for them. Their combination of info and humor in this piece saw some great returns. When a social video has over half a million views, 4,000 shares, 3,000 reactions, and 1,000 comments, it’s a sure sign the creators are doing something right. In this... Read more »
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