The most important decision you make in creating a video is the story. It’s more important to pick a subject or angle that will elicit an emotional reaction than to know how to make sophisticated technical edits. But there are still some stylistic choices to keep in mind that work better than others. Let’s take... Read more »

What is your nonprofit’s mission statement? Can you recite it off the top of your head? Your mission statement is the foundation of your nonprofit’s marketing and communication so, in an ideal world, you and all your employees, donors, and volunteers should know exactly what it is. Unfortunately, few nonprofits pay attention to their mission... Read more »

A successful NGO or charity requires great people to be involved. Unfortunately, volunteer recruitment can be difficult. Only 25% of the adult U.S. population volunteers and, on average, they only spend about 52 hours per year volunteering (NP Source). The good news is that your organization can effectively encourage recruitment with the right marketing tactics—the... Read more »

At a time when the American news cycle is dominated by politics and the pandemic, CBS News is finding success by covering stories of everyday heroes with social videos.  CBS News is one of the most prominent media outlets in the US and is part of the multinational media conglomerate ViacomCBS. They have a huge... Read more »

It’s no surprise that the pandemic has shifted the way we consume media. Not only did online media consumption shoot up during COVID-19, but user behavior has also changed. According to Nielsen, on a global scale, viewers spent more time watching news and entertainment. We’ve seen how the need for more content for viewers to... Read more »

We took a deep dive into hundreds of thousands of videos created on our platform to find some interesting video creation trends, and the data didn’t disappoint. Here are some of our most interesting findings.  Video is still growing—and more people are making them Video creation in our platform saw a significant rise over the... Read more »