Wochit’s McAllister on Scaling Quality News Video

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Founded in 2012, Wochit aims to be a newsroom for the digital age, producing upwards of 450 news videos a day for publication via the company’s platform on a variety of website, blogs, mobile applications and other publishing sources. Beet.TV spoke with recently appointed CEO Keith McAllister at our studio in New York.

“We’ve found the sweet spot between technology and human touch,” McAllister says.

With the Wochit platform and partnerships with notable media companies like Reuters and Getty, Wochit is able to create massive amounts of high-quality content quickly and at a low price point.

“If you imagine that there’s 10 steps to creating a video, we’ve automated eight of them, and we have human beings do parts of the video creation that are most important. One is putting the voice on, and the other is doing quality control,” he says.

Wochit recently announced a $4.75 million round of venture capital financing from Redpoint Ventures, Cedar Fund and Greycroft Partners.

Article courtesy of beet.tv.

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