We’re announcing a partnership with video marketing platform TwentyThree that accelerates social video publishing and distribution for media companies and other content creators.
The integrated solution, already in use by Inc. Asean, automates formerly-manual processes to make videos produced using Wochit immediately available for publishing through TwentyThree. With this streamlined workflow, editorial teams are able to deliver content to audiences across websites and social platforms nearly instantly.
“Speed is a strategic imperative in today’s competitive digital content landscape. Audiences are looking for short-form video about what’s happening right now, as opposed to a couple hours ago, ” said Christoph Pleitgen from Wochit. “We’re confident that our integration with TwentyThree will help publishers to produce and distribute optimized social video faster, giving significant advantage when it comes to engaging viewers with timely video stories where and when they want them, while keeping up with today’s shortened attention spans.”
“The growing demand for video on social networks such as Facebook, Twitter and Snapchat is a challenge for publishers; along with publishing/hosting video natively on a website to drive even more engagement and the opportunity to customize the user experience. The integration of TwentyThree and Wochit technologies will go a long way in helping to solve this pain point,” said Steffen Christensen, Co-founder & CTO from TwentyThree. ”We’re proud to work together to support publishers by improving their ability to quickly and easily produce compelling content as well as their need to serve, manage and measure the performance of that video across platforms and devices.”
“Thanks to the Wochit team and TwentyThree we were able to save a lot of manual efforts,” said Loyd Ocampo, Chief Technology Officer at Inc Asean. See one of Inc Asean’s Wochit-made videos, hosted at TwentyThree, here!