As people consume more video across more platforms than ever before, incorporating video content into your social media strategy has become absolutely crucial. But don’t take our word for it, the proof is in the numbers:
Because video is more important than ever for social media
Facebook video views hit 8 billion per day in November 2015, up from 4 billion in April 2015.
Native video on Facebook has the greatest organic reach on the platform, at 8.7%.
82% of Twitter users watch video content on Twitter.
Native video on Twitter receives 2.5 times as many replies, 2.8 times as many retweets, and 1.9 times as many favorites as posts with third party video.
Because you don’t want to be left in the dust
In 2017, it’s predicted that 74% of all internet traffic will be video.
51% of global marketing professionals say ROI is best for video.
Mobile video is more important than ever, with mobile viewing up 844% since 2012.
Because video can push your content further
Video is shared almost four times more than other kinds of content. That increased engagement means that your message can travel further as a video. Whether you’re hoping for the next viral hit or just looking to drive traffic, video should be the focal point of any effort to engage your followers and reach new audiences.
Because video is the key to a strong voice
Video content shouldn’t just be seen as an enhancement to your feed, it should be the foundation of your voice on social media. Without video, you don’t have a seat at the table, much less a presence in the conversation. To truly connect with and grow your audience, you have to make video a primary component of your social media presence.
Because you can!
With new technologies and platforms like Wochit, making a video yourself is easier than ever so there’s really no excuse for leaving it out of your social media strategy.
Are your social media plans slim on video? Time to get in the game! Sign up and make your first video right now!