Virtualnights is an entertainment and nightlife publisher, focused on sharing funny, informative news and coverage of major events. From super-short meme videos to fascinating lifestyle clips and hilarious stories, Virtual Nights has embraced social video. This recent video about a very unusual food product is just the kind of unique story they love to share with their audiences.

Check out the video below:

An unusual topic like this one is a great choice for a social video. A meat smoothie is not something you see everyday and such a unique subject will grab attention on social. It’s also a topic that most viewers are likely to have a visceral reaction of some kind to.

The creators play up those potential reactions. The video is given a humorous tone with the assets used, and wraps with a “grossed out” GIF. The playful tone makes the viewing experience fun and memorable for their audience.

This piece also shows off the value of utilizing social content. Great assets of the product being covered are drawn from Instagram – both from the makes of the meat smoothies and from user accounts. Social posts offer a robust resource for video assets, and Wochit’s tools make sourcing and using them straightforward and easy.

To strengthen its brand identity in the minds of their viewers, Virtual Nights has chosen a white and pink color scheme for its text outlays, while their “VN” logo is constantly present in the upper right-hand corner of the video, further driving their branding home.

The creators are also following best practices by using a square format. The increasingly popular format has shown to drive higher engagement numbers across the board than traditional horizontal video.

We look forward to more great videos from the team at Virtual Nights!