Vanity Fair Italy Earns 3x More Instagram Views per Video With Wochit

Launched in 2003, Vanity Fair Italy was the first non-English-language edition of the legendary magazine founded by Condé Montrose Nast in 1913. Its launch in 2003, turned the Italian weekly magazine industry upside down, by introducing a new and much-imitated editorial mix combining fashion and news, entertainment and in-depth reporting.

Since its launch, Vanity Fair Italy’s success has become a case history in international publishing, when its digital audience has broken record after record, surpassing the 14-million-user threshold, with their latest exponential growth in social from Instagram and Instagram Stories.

In 2019, Vanity Fair Italy started using Wochit within their digital team to produce a wide variety of videos without requiring professional video editing skills, increasing their social media presence and improving their website traffic.

With access to the full Wochit Studio editing experience, a vast licensed media asset library, and custom branding, their digital team managed to create videos that average 3X more views on Instagram than non-Wochit videos.

Average Views/ Videos

 

All of the best performing videos are created with a social audience in mind, using a square format with catchy storytelling through text overlays. They also all follow the listicle format, an all-time favorite for social, that creates clear expectations for the viewer in terms of content and delivery. People like to know what they’re getting into, and a list makes that unmistakable.

Here are the  best performing videos:

100K views

 

98K views

 

148K views

 

Vanity Fair Creators have identified a template that speaks to their audience and managed to optimize it with outstanding results. We can’t wait to see their next successful video format

 

Powering video creation for organizations

Enterprise-grade solutions that drive success

limitless

Let’s get started

    Your information will be handled with respect. By clicking submit you agree to allow Wochit to store the above info for contact purposes. See our Privacy Policy. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

    EXCELLENT! THANKS.

    Watch your inbox (and spam folder, just in case).
    We look forward to connecting with you soon.

    Schedule a demo

      Your information will be handled with respect. By clicking submit you agree to allow Wochit to store the above info for contact purposes. See our Privacy Policy. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

      EXCELLENT! THANKS.

      Watch your inbox (and spam folder, just in case).
      We look forward to connecting with you soon.