TV5MONDE is the world’s leading francophone news channel, offering in-depth coverage of international news, live world-class sports events, high-quality documentaries and diversified lifestyle programming.
TikTok is the one-year-old social platform that allows users to make short, looping videos with special effects and musical overlays, and is booming with more than 500 million monthly active users — most of them young adults.
When you think of how publishers or TV news channels market themselves, the last place you’d expect them to be is on an app like TikTok, mostly known for dance challenges and lip-sync videos. But TV5Monde is challenging that misconception with its fascinating account.
TV5Monde is using TikTok to spread awareness of current events to those who are less likely to watch the TV news on a day-to-day basis. Their most popular video to-date covered how a TikTok challenge of dancing to an iconic scene from the recent Joker movie has led to an invasion of tourists flocking to a particular staircase in the Bronx. TV5Monde was particularly clever with this video by covering not just general news, but a current event within TikTok culture (the #JokerChallenge), so it’s no surprise that the TikTok audience responded well.
There is no doubt that as one of the fastest-growing social networks on the globe, TikTok has drawn the attention of many brands and publishers looking to engage younger audiences. TV5Monde’s experiments in TikTok video show that having the right tools for rapid creation with a test-and-learn strategy can lead to interesting insights and strong results.
Get in touch if you’d like to learn more about nimble video storytelling, and how TV5Monde and 1000+ other media leaders, brands and NGOs are modernising their video operations with Wochit.