Women-centric and positivity-focused online publisher HelloGiggles is feeling the season! Last week they shared a great look back at some classic horror films, with a humorous lens geared towards their female audience. It has racked up nearly 2 million views, along with thousands of shares, comments, and reactions.

Check out the video below:

This is an excellently made, unique, and funny video. It is really perfect for social.

The frank and funny handling of an audience-oriented subject positions the publisher as upfront and vocal on all women’s issues. The interplay with horror films ties the content to the Halloween season.

Of course, the footage they pull includes some of the best known and most memorable scenes of horror films. The nostalgia, stories, and memories associated with these classics further prompts engagement and conversation.

The creators deploy overlay with expert precision. Bright pink text boxes assures that the overlay stands out, but they keep it to the side to allow the horror scenes to play out for the viewer. They also keep the text brief, using just enough to contextualize each new clip within the running gag of the video.

Of course, the short length – only 50 seconds – is within the sweet spot for social. Videos between 30 and 60 seconds long are the most likely to go viral with over a million views. The square format is also a must for social optimization.

This piece really connected with HelloGiggles’s audience, as evidenced by the lively comments. It’s no wonder, considering it focuses on a uniquely feminine issue with a humor and frankness that resonates with social audiences. The seasonal twist makes for a piece the viewers feel compelled to share and engage with now, in the moment it was made for.

The HelloGiggles creative team is constantly crafting expert social videos with Wochit. This is just one great example. We’re always eager to see what they come up with next!