A&E Lifetime Takes a Look at Kate Winslet’s Career

A&E’s Lifetime TV has a robust social video strategy that goes far beyond their broadcast content. Coverage of movies, celebrities, lifestyle content, and even recipes fills out their social feeds and engage their audience. Earlier this week, they shared this look back at the career of world-renown actress Kate Winslet, starting with the blockbuster Titanic.

Check out the video below:

The video opens with a branded splash including the hashtag #SheDIdThat. This hashtag is a running theme through certain pieces of Lifetime content – and not just videos. Lifetime publishes articles tied to this theme, in addition to social posts and a variety of videos.

LIfetime’s creators smartly use this title splash not just to establish branding and identity, but also to tie a variety of content together. Viewers who are fans of the #SheDidThat series will be eager to see more, and viewers seeing their first #SheDidThat video are cued to this piece being part of a content family. When they like what they see, they’re likely to seek out more.

And there’s no doubt Lifetime’s viewers will enjoy this clip. It’s a fast-paced, straightforward social clip. A steady stream of new assets and informative text overlay pulls viewers along with the story of Kate Winslet’s career.

Audiences on social love celebrity content. Here, with the look back at Titanic, that celebrity interest is also tied to nostalgia about one of the biggest movies of the last 20 years. The comments on this video show how the callback to a classic film draws viewers in and drives engagement.

On the production side, the creators make great use of overlay. The red text box pops out over assets and by keeping the text at the bottom of the frame, the visuals are allowed center stage.

The short length and square format are perfect for social, following best practices to drive views. This is just one of many great videos from Lifetime’s team, and we’re always eager to see more!

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