Viewers are feeling good with Humankind

USA Today’s imprint Humankind is focused on feel-good stories. They push out video content about positive acts, inspirational stories, and the like. In this recent piece about a feline midwife for a pregnant goat, the power of positivity is on display. The video already has 21 million views, over 9,000 comments, 44,000 reactions, and a stunning 102,000 shares. Those numbers continue to grow!

See for yourself why this video has proved so successful:

The subject matter is a winner right out of the gate. Animal-centric content makes for extremely popular content on social, as we’ve seen before.

The focus here is a knockout story that involves baby animals and unusual animal friendships. The adorable, unique tale is the kind that travels far on social. The numbers speak for themselves!

Production on this clip is top-notch, too. The creators smartly stick to footage of the animals throughout, which is what viewers want. The use of overlay to tell the story is executed extremely well.

The text-overlay is brief in each slide, so as not to overwhelm viewers. It also sits to the side, allowing the visuals to tell the bulk of the story. By using color to highlight particular words, the overlay pops at the viewer, drawing their attention.

The addition of the animated line above the text-overlay also works to draw viewers eye. It’s right to left motion also indicates forward motion to the “next part” of the clip.

The overlay’s color scheme matches that of Humankind’s branding. Making your overlay identifiable with your branding is a simple, effective way to establish instant recognition of your content for viewers. It also works to reinforce your branding, generally.

This piece nails all the best practices for social video. From length to production and creative assets, the creators at Humankind have perfected their craft.

Join us next week for another great Wochit-made video!

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