Why Everyone Hates Bad Titles (and How You Can do Better)

Why Everyone Hates Bad Titles (and How You Can do Better)

When a potential viewer chances upon a video online, one of the first things they’ll see is the title. Whether it’s part of the share copy or overlaid on the preview image, your video’s title is a key part of its allure. In busy feeds, a catchy title can make the difference between someone hitting... Read more »

Publishers on Instagram: Not What You Thought

Publishers on Instagram: Not What You Thought

2019 is proving to be a massive growth year for Instagram. The platform now has 1 billion monthly users (up from 800 million in January 2017) and half a billion daily users. That’s a whole lot of potential viewers – and dedicated audience members – for publishers. Let’s take a look at how some publishers... Read more »

What Content Marketers Can Learn from Publishers

What Content Marketers Can Learn from Publishers

Online video is growing. Forbes estimates that by next year, 80% of all consumer traffic on the internet will come from video and a Hubspot survey in 2017 found that 76% of marketers say video helped them increase sales. Meanwhile, Social Media Today recently found that 87% of marketers already use video content in their... Read more »

Looking to increase your organic traffic? Video SEO best practices that any publisher should know

Looking to increase your organic traffic? Video SEO best practices that any publisher should know

Video has become the foundation for social media, but it’s presence and importance stretches far beyond social networks. Video helps bring people to publishers’ websites and can keep them coming back, which is crucial for keeping ad revenue flowing. To get the most from video outside of social, it needs to be central to your... Read more »

An Interesting New Format Saves Viewers Time and Nets iPaper an Engagement Win

An Interesting New Format Saves Viewers Time and Nets iPaper an Engagement Win

The iPaper, a part of iNews, is focused on giving their viewers quick-but-detailed rundown of the news. But they like to mix things up, too, and give their social audience some fun – and funny – stories to enjoy. That’s exactly what’s on display in this news roundup clip. And it shows off a simple,... Read more »

OxygenTwo Uses Social Video to Inspire Their Audience

OxygenTwo Uses Social Video to Inspire Their Audience

Oxygen Two is a video-centric online community of millennials focused on the “beauty of everyday life.” The stories they share cover topics from lifestyle to food to health and beyond. This recent video shows off their knack for finding stories that tap directly into the interests of their millennial followers. And it shows that a... Read more »

Load More

Video creation isn’t available through mobile

See you on the big screen