Making the Most of Vertical Video

Making the Most of Vertical Video

Much has been said about vertical video in the last several years. It’s moved from being a maligned outlier to a standard part of the social video ecosystem. Viewers now watch, enjoy, and expect vertical video in their feeds. There are a variety of reasons publishers and media outlets would want to push for more... Read more »

3 Ways Publishers Can Scale up Video Production

3 Ways Publishers Can Scale up Video Production

Publishers and media outlets all over the world are focused on video. Audiences want it so strategies demand it. But with a need for video to fill various social feeds, and accompany content on websites and mobile apps, how can an organization keep up? We have a few pointers to help you grow your video... Read more »

Why Everyone Hates Bad Titles (and How You Can do Better)

Why Everyone Hates Bad Titles (and How You Can do Better)

When a potential viewer chances upon a video online, one of the first things they’ll see is the title. Whether it’s part of the share copy or overlaid on the preview image, your video’s title is a key part of its allure. In busy feeds, a catchy title can make the difference between someone hitting... Read more »

Publishers on Instagram: Not What You Thought

Publishers on Instagram: Not What You Thought

2019 is proving to be a massive growth year for Instagram. The platform now has 1 billion monthly users (up from 800 million in January 2017) and half a billion daily users. That’s a whole lot of potential viewers – and dedicated audience members – for publishers. Let’s take a look at how some publishers... Read more »

What Content Marketers Can Learn from Publishers

What Content Marketers Can Learn from Publishers

Online video is growing. Forbes estimates that by next year, 80% of all consumer traffic on the internet will come from video and a Hubspot survey in 2017 found that 76% of marketers say video helped them increase sales. Meanwhile, Social Media Today recently found that 87% of marketers already use video content in their... Read more »

Looking to increase your organic traffic? Video SEO best practices that any publisher should know

Looking to increase your organic traffic? Video SEO best practices that any publisher should know

Video has become the foundation for social media, but it’s presence and importance stretches far beyond social networks. Video helps bring people to publishers’ websites and can keep them coming back, which is crucial for keeping ad revenue flowing. To get the most from video outside of social, it needs to be central to your... Read more »

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