How to Never Run Out of Ideas For Your Next Social Video

How to Never Run Out of Ideas For Your Next Social Video

Like a writer facing a blank page, a video creator facing a blank timeline can feel at a loss. What story to tell? What angle to take? Where to begin? For creators and their assigning editors, these questions can sometimes feel like a roadblock. But there are some simple questions that can help generate ideas... Read more »

Social Video is NOT Video Marketing

Social Video is NOT Video Marketing

Video is ubiquitous online these days. Brands, publishers, and media companies are putting a lot of resources into video creation for their own sites, for social, and for marketing and advertising. At a glance, some of these efforts – especially social video and video marketing deployed on social platforms – may appear to be one... Read more »

Is Mobile Journalism Still a Thing?

Is Mobile Journalism Still a Thing?

We’ve heard it before. People are consuming more and more content and they are consuming more and more videos too. This has put pressure on Publishers to increase their output, and to make things ‘worse’ publishers don’t just have to create more, but they also have to find a way for that content to stand... Read more »

How Media Publishers Can Create a Winning Newsletter Strategy

How Media Publishers Can Create a Winning Newsletter Strategy

Newsletters have been around since the very beginning of internet marketing. They are simple, versatile, and highly effective when it comes to communication with readers.   99% of consumers check their email every day, and 59% of individuals say marketing emails influence their purchase decisions. Email marketing offers: great ROI (every $1 you spend averages a... Read more »

How Publishers Can Up Their Social Media Game

How Publishers Can Up Their Social Media Game

Social media is essential for your brand’s success online. That’s because 30% of all time spent online is spent on social media—or 3.2 billion active users daily. It’s where your audience spends their time, so it’s where your brand needs to be. The problem is that social media is a crowded space. You’re not the... Read more »

The Ultimate IGTV Guide for Publishers

The Ultimate IGTV Guide for Publishers

Top publishers stay on the cutting edge of content. They’re always trying something new and looking for the latest and greatest outlets. That’s why IGTV is such a valuable platform. It brings together the best of Instagram with long-form videos, and it’s starting to really take off. IGTV is a huge development in the marketing... Read more »

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Video creation isn’t available through mobile

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