How Traditional Publishers Can Attract a Mobile-First Audience

How Traditional Publishers Can Attract a Mobile-First Audience

Today, many publishers are faced with the challenge of engaging their audiences. The problem is that consumers have become increasingly mobile-first and socially connected, which means a print magazine, newspaper, or book just won’t cut it. Consumers want video. 85 percent of all U.S. internet users watch online video content monthly across all their devices.... Read more »

What is Social Video? Everything You Need to Know

What is Social Video? Everything You Need to Know

“Social video” is the topic du jour for publishers, brands, marketers, and anyone else looking to find success on social media. Throughout the last year, we’ve seen the pivot to video become the focus of most organizations seeking online success.

Making the Most of Vertical Video

Making the Most of Vertical Video

Much has been said about vertical video in the last several years. It’s moved from being a maligned outlier to a standard part of the social video ecosystem. Viewers now watch, enjoy, and expect vertical video in their feeds. There are a variety of reasons publishers and media outlets would want to push for more... Read more »

3 Ways Publishers Can Scale up Video Production

3 Ways Publishers Can Scale up Video Production

Publishers and media outlets all over the world are focused on video. Audiences want it so strategies demand it. But with a need for video to fill various social feeds, and accompany content on websites and mobile apps, how can an organization keep up? We have a few pointers to help you grow your video... Read more »

Why Everyone Hates Bad Titles (and How You Can do Better)

Why Everyone Hates Bad Titles (and How You Can do Better)

When a potential viewer chances upon a video online, one of the first things they’ll see is the title. Whether it’s part of the share copy or overlaid on the preview image, your video’s title is a key part of its allure. In busy feeds, a catchy title can make the difference between someone hitting... Read more »

Publishers on Instagram: Not What You Thought

Publishers on Instagram: Not What You Thought

2019 is proving to be a massive growth year for Instagram. The platform now has 1 billion monthly users (up from 800 million in January 2017) and half a billion daily users. That’s a whole lot of potential viewers – and dedicated audience members – for publishers. Let’s take a look at how some publishers... Read more »

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Video creation isn’t available through mobile

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