Social media is essential for your brand’s success online, even more so during the COVID-19 era. That’s because the time daily usage is increasing year after year. In 2019 we were spending 144 minutes per day, up from 142 minutes in the previous year. Social media is the place where your audience spends most of... Read more

Why inclusion? Renowned American management consultant, Peter Drucker once said that “the aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” But, how can we be sure that we know our customers “so well” that we are indeed targeting them with messages and... Read more

Newsletters have been around since the very beginning of internet marketing. They are simple, versatile, and highly effective when it comes to communication with readers.   99% of consumers check their email every day, and 59% of individuals say marketing emails influence their purchase decisions. According to NEWOLDSTAMP latest report, email is still considered the king... Read more

Publishers today have a plethora of platforms to choose from when they plan their video strategy. But when it comes to selecting the right platform for monetising video, Facebook and YouTube have long been the most popular alternatives. But they’re not the only player in the monetisation playground… Twitter is still primarily seen as a... Read more

When it comes to Social video, most Publishers will rank Facebook, Instagram, and Twitter as their main output channels. However, in the past year – there has been a real boom for an often-underlooked and relatively new kid on the block: LinkedIn. With over 645 Million users worldwide, LinkedIn has transformed itself from a job-seeker’s... Read more

Top publishers stay on the cutting edge of content. They’re always trying something new and looking for the latest and greatest outlets. That’s why IGTV is such a valuable platform. It brings together the best of Instagram with long-form videos, and it’s starting to really take off. IGTV is a huge development in the marketing... Read more