We all know that calls-to-action (CTAs) are an important part of social video. What do you want your viewers to do next? Share your video? Follow your page? Go to your website? A CTA is a great way to prompt your audience’s next step. While CTAs are good for all kinds of actions, as noted,... Read more

Health and lifestyle magazine Prevention has a robust social video strategy. They tackle a variety of subjects relevant to their followers, providing the insight info they’re known for through a regular rotation of videos. This Wochit-made piece looks at foods that can cause anxiety is a great example of the publisher’s approach to social video.... Read more

Bauer Media is one of the largest, multi-platform media companies in Europe, controlling over 600 magazines and 400 digital products alongside radio and television stations. Today, we’re pleased to announce that Bauer Media has selected Wochit to support its aggressive video strategy. Bauer Media has a goal to create and publish video across its entire... Read more

Hot new technology always generates a ton of buzz on social, and perhaps nothing drives as much interest as a new iPhone. Legacy broadcaster and news publishing giant CBS recently shared a social video all about the iPhone 7 last week. And the response has been otherworldly! This Wochit-produced clip is currently sitting at 9.2... Read more

News publishers are not strangers to video. From traditional broadcasting to video on content on their websites, many news organizations – regardless of their size – have a history with the moving image. Despite this familiarity with video, some publishers are uncertain about utilizing social video. Can the short length and playful snippets be reconciled... Read more

Legacy news giant CBS offered up a heartwarming tribute on social this week. Following comedian Gene Wilder’s death on Monday, they put together this piece looking at his tragically short marriage to Gilda Radner. The video, created by Christina Capatides and Jenny Earl, connected with viewers who were touched by Wilder’s passing. This is reflected... Read more