7 Tips for Creating an NGO Video Marketing Strategy

7 Tips for Creating an NGO Video Marketing Strategy

Video is one of the most essential pieces of an NGO’s marketing strategy. According to a 2019 Nonprofits Communications Trends report, when asked the responsibilities they would assign a new hire, the top responses from survey participants were social media, content creation, and video. Even YouTube recognizes the growing need for video in the nonprofit... Read more »

How Charities and NGOs Can Raise More Funds and Awareness through Videos

How Charities and NGOs Can Raise More Funds and Awareness through Videos

Securing funding and networking are among the top challenges for NGOs and charities. After all, your organization won’t exist without money. Yet, according to well-known activist and fundraiser Dan Pallotta, non-profit organizations are often criticized for spending too much money on advertising and marketing. While people don’t want their donations going to advertising, it can... Read more »

6 Best Practices for Producing Effective Charity Videos

6 Best Practices for Producing Effective Charity Videos

Fundraising…has there ever been a more intimidating word? If you’re a nonprofit or charity, it’s a word that you’re all too familiar with, and it’s been responsible for some of your greatest victories and worst defeats. The reality is that getting people to give philanthropically isn’t easy, and though overall giving is continuing to increase—up... Read more »

5 Examples of the Best Nonprofit Videos to Inspire You

5 Examples of the Best Nonprofit Videos to Inspire You

There are more than 1.5 million nonprofit organizations registered in the U.S. And those organizations are using content marketing at impressive levels. According to the Content Marketing Institute, 76% of nonprofit marketers are using content marketing to help them acquire new donors, engage with their community, build brand awareness, and retain donors. Unfortunately, research shows... Read more »

New Wochit Go App Is First to Allow One-Click Native Video Story Publishing

New Wochit Go App Is First to Allow One-Click Native Video Story Publishing

Social media stories and videos, in particular, have become some of the most powerful marketing tools. According to Tech Crunch, stories could become the dominant form of communication this year, and there’s evidence to back it up. There are 3 billion people using social media, and those users love stories. Facebook Stories are growing 15x... Read more »

How to Triple Your Instagram Following in 3 Simple Steps

How to Triple Your Instagram Following in 3 Simple Steps

You can drive traffic to your sites and apps while also tripling your Instagram following by using Instagram Stories to create a next-gen newsletter. By following these three simple steps, you can reach your audience multiple times a day and ensure they see your content every time they log into Instagram. “Since launching this strategy... Read more »

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