How Publishers Can Up Their Social Media Game

How Publishers Can Up Their Social Media Game

Social media is essential for your brand’s success online. That’s because 30% of all time spent online is spent on social media—or 3.2 billion active users daily. It’s where your audience spends their time, so it’s where your brand needs to be. The problem is that social media is a crowded space. You’re not the... Read more »

Video Lessons NGOs Can Learn from the For-Profit World

Video Lessons NGOs Can Learn from the For-Profit World

Philanthropy and videos go hand-in-hand. There’s no better way to share your compelling stories than through a video. When you can show your audience what you’re doing to make the world a better place, the results speak for themselves. The problem is that many charities think that they have to treat their NGO video marketing... Read more »

How to Create Effective Volunteer Recruitment Videos for your NGO or Charity

How to Create Effective Volunteer Recruitment Videos for your NGO or Charity

A successful NGO or charity requires great people to be involved. Unfortunately, volunteer recruitment can be difficult. Only 25% of the adult U.S. population volunteers and, on average, they only spend about 52 hours per year volunteering (NP Source). The good news is that your organization can effectively encourage recruitment with the right marketing tactics—the... Read more »

How to Create a Mission Statement Video for NGOs and Charities

How to Create a Mission Statement Video for NGOs and Charities

What is your nonprofit’s mission statement? Can you recite it off the top of your head? Your mission statement is the foundation of your nonprofit’s marketing and communication so, in an ideal world, you and all your employees, donors, and volunteers should know exactly what it is. Unfortunately, few nonprofits pay attention to their mission... Read more »

7 Tips for Creating an NGO Video Marketing Strategy

7 Tips for Creating an NGO Video Marketing Strategy

Video is one of the most essential pieces of an NGO’s marketing strategy. According to a 2019 Nonprofits Communications Trends report, when asked the responsibilities they would assign a new hire, the top responses from survey participants were social media, content creation, and video. Even YouTube recognizes the growing need for video in the nonprofit... Read more »

How Charities and NGOs Can Raise More Funds and Awareness through Videos

How Charities and NGOs Can Raise More Funds and Awareness through Videos

Securing funding and networking are among the top challenges for NGOs and charities. After all, your organization won’t exist without money. Yet, according to well-known activist and fundraiser Dan Pallotta, non-profit organizations are often criticized for spending too much money on advertising and marketing. While people don’t want their donations going to advertising, it can... Read more »

Load More

Video creation isn’t available through mobile

See you on the big screen