You’ve Set Up Your Video Strategy – Now Take Your Engagement to the Next Level

You’ve Set Up Your Video Strategy – Now Take Your Engagement to the Next Level

Brands and publishers use social media and social video to build community and loyalty around their identities. It’s a great way to grow a following and build visibility, and the key to that growth is engagement! But with the amount of content in feeds, driving engagement isn’t as simple as just posting quality videos. But... Read more »

Get Your Social Media Audience to Tune into Your Videos and Stick Around to the End

Get Your Social Media Audience to Tune into Your Videos and Stick Around to the End

We all know the drill. Video is more engaging and memorable than any other form of content. That’s not news. The real question is, then – how can we get the most mileage out of the videos that we produce and post on social media? In other words, how can we make sure our audience... Read more »

How My Resentment for Automation Dictates the Product I Design

How My Resentment for Automation Dictates the Product I Design

The industrial revolution had started almost 300 years ago. Today, you can’t make a single move without facing the consequences of that historical revolution.  Imagine a farmer in his village sometime around 1760, working hard harvesting his crops, getting introduced to machinery for the first time, thinking how wonderful it would be to rest for... Read more »

How Brands Can Build a Successful Video Strategy

How Brands Can Build a Successful Video Strategy

You’ve probably heard that videos are one of the most popular and consumable forms of content out there these days (and if you hadn’t heard that before, now you have!) But have you ever wondered why that is, and if it can actually have an impact on your business?  According to HubSpot, 54% of consumers... Read more »

How to Match Your Brand’s Visual Identity With Your Video Strategy

How to Match Your Brand’s Visual Identity With Your Video Strategy

How would you define your brand’s visual identity? Is it your logo? Your brand’s colors, or font? Is it the way you present the text on screen, or the transitions in between shots? Most likely, it’s the combination of all these, coupled with the way you tell your story in your own voice, that makes... Read more »

Overcoming the Insecurities of Brands Around Video Creation

Overcoming the Insecurities of Brands Around Video Creation

By now, it’s obvious that video isn’t just the wave of the future; it’s currently the most important form of content consumption. That’s why, according to The State of Social survey, more and more brands turn to video content. Only 14.5% of businesses don’t publish any video content- down from 25% compared to last year’s... Read more »

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