How to Create a Killer Events Promotion Video

How to Create a Killer Events Promotion Video

Live events are one of the best marketing tools in your arsenal. There’s a reason 84% of leadership—vice president and C-suite executives—believe in-person events are a critical component of their company’s success. However, an event is only valuable if people attend. 35% of event organizers admit that their biggest challenge is increasing event registration. And... Read more »

How to Use Emotion in Videos

How to Use Emotion in Videos

Emotions sell. There’s no doubt about it. That’s because the emotional section of our brain processes information in one-fifth of the time it takes the cognitive section to process. We’re emotional creatures, even when it comes to marketing. According to one Tempkin Group study, individuals who have a positive emotional association with a brand are... Read more »

How to Make Awesome Marketing Videos In-House on a Budget

How to Make Awesome Marketing Videos In-House on a Budget

With people spending on average 2.6 times more time on pages with video than without, there’s no doubt that making more videos should be a vital part of your content marketing strategy. Unfortunately, marketing teams often get caught up in the cost when talking about adding more video content. It simply takes too much money... Read more »

How to Create Super Bowl-Worthy Videos (on a Budget)

How to Create Super Bowl-Worthy Videos (on a Budget)

It’s almost game time! The Super Bowl is almost here and that means GREAT commercials are on their way. It’s by far the most wonderful time of the year when it comes to advertising, and everyone should jump on board by creating a Super Bowl-worthy video. There’s just one problem, a Super Bowl ad is... Read more »

6 Ways to Increase Your Marketing Video ROI

6 Ways to Increase Your Marketing Video ROI

Return on investment (ROI) is the ultimate goal of every marketing video you create. And brands that use videos get results, with 52% of marketing professionals saying that video has the best ROI of all content types. The only thing you need to worry about it is making sure that you’re creating the right types... Read more »

Tips for Measuring your ROI from Marketing Videos

Tips for Measuring your ROI from Marketing Videos

Return on investment (ROI) is the most powerful tool in a marketer’s arsenal. It’s how you demonstrate to management, investors, and board members that the work you do is making a positive difference in the success of the company. Unfortunately, when it comes to video, many marketing experts are unsure how to demonstrate ROI beyond... Read more »

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