Turn Your Videos Right-Side up  & Do Some Vertical Storytelling Magic

Turn Your Videos Right-Side up & Do Some Vertical Storytelling Magic

“Whether you are a brand or social media personality, vertical storytelling is key to making you stand out, capture audience attention and garner a following.” (DigitalDoughnut) So, you’ve got a great idea for a fabulous new video that will seduce audiences to watch and induce them to engage meaningfully with your brand promise. There’s no... Read more »

Got a Franchise?  Then You Gotta Bring Your Video Creation In-House

Got a Franchise? Then You Gotta Bring Your Video Creation In-House

Keeping Your Eyes on the Franchise Prize “For many businesses that are delivering a localized product or service, the (franchising) model is still one of the most effective.” (Inc.) When seeking to expand the business, entrepreneurs are often faced with multiple options. They can add new products or services, cross-sell/upsell to existing customers, expand into... Read more »

Overcoming Sports Brands Insecurities Around Video Creation

Overcoming Sports Brands Insecurities Around Video Creation

By now, it’s obvious that video isn’t just the wave of the future; it’s currently the most important form of content consumption for Millenials and Gen Z. That’s why the sports industry is facing new challenges when it comes to finding new ways to connect with their fans, especially on social media. Every year, mobile... Read more »

The Hot Stuff That Killer Marketplace Videos Are Made Of

The Hot Stuff That Killer Marketplace Videos Are Made Of

All about the videos that get visitors to become customers and sellers to lock in their loyalty In our last post, we discussed why video is the secret sauce for marketplaces. As a quick recap – and this will probably not come as a big surprise – people vastly prefer to watch a video about... Read more »

Why Video Is the Secret Sauce for Marketplace Success

Why Video Is the Secret Sauce for Marketplace Success

We’ve said it before, and it still holds true – marketplaces, the online, on-demand, no-middleman economy is here to stay. What’s more, the popularity of marketplaces among consumers is slated to explode, with over 65% of online sales expected to be transacted through marketplaces by 2023. This is quite a number, which is also reflective... Read more »

Bringing Video In-House: What Brands Need in Order to Own Their Video

Bringing Video In-House: What Brands Need in Order to Own Their Video

We covered a lot of ground about the strategy and planning behind video creation in-house and why brands are bringing video under their own roof. It puts creation in the hands of those most familiar with your brand’s messaging and can cut down on cost and turnaround time. In today’s article, we answer the questions: What... Read more »

Load More

Video creation isn’t available through mobile

See you on the big screen