Text has become a regular component of online video. But why are publishers using text in a video? There are several reasons. In a short video text can be bridge, or stitch ideas together so the viewer follows the the story arc from beginning to the end.Read More
Throughout 2016, publishers have been producing incredible social videos and finding ever-greater success. To highlight those clips that rocketed to 1 million views or beyond, we introduced the #WochitWin. So many excellent, engaging videos are being made with Wochit, it’s been a challenge to keep up with all of them who’ve hit the mark! In honor of all those smash hits, we’re taking a look back at 5 of our favorite Wochit Wins from 2016.Read More
Publishers and media companies know that the best way to tell a story is through video. Online audiences want video, and it is the most effective medium for invoking emotional response and sharing information. Editors are regularly directing their teams to produce online videos alongside their written content, or in response to popular stories.
That’s a good practice to follow, as more video inventory and a stronger video presence are only benefits to an organization. But we want to challenge editors with a slightly different way of thinking. Don’t simply direct your reporters and staff to add video to their stories. Instead, realize video is the story.Read More
The old saying goes, “Don’t be a square!” That may still be true…unless you’re talking about social video. As video has become the foremost element of social media, we’ve seen a variety of trends that shift online video away from traditional presentations of video. Among these are the growing popularity of non-traditional aspect ratios. Social video is no longer constrained to the widescreen, 16:9 format. Nor do viewers want it to be!Read More
Media brands and publishers are creating and sharing incredible social videos every single day. The variety – from content to style and beyond – is exciting and, for anyone interested, extremely informative. We’ve pulled together this collection of 10 great social video examples our clients have published this year. Each one is unique, but they all display an expert approach to social video.
It’s hard to dispute that Facebook is the king of social. It’s where just about every publisher, brand, and outlet in the world goes to connect with new audiences. A key method to building those connections is through video. Facebook touts over 8 billion daily video views, an enormous number. As a platform, they have consistently increased their dedication to video, in response to its growing popularity among users.
No doubt Facebook is already a component of your social video strategy. We have some critical tips that will help you tackle this goliath and publish your videos as effectively as you can.Read More
Text overlay is a crucial part of social videos now, as it allows viewers to easily digest content regardless of how and where they’re taking it in. It tells your story for viewers watching on mute, reinforces key points for those with the sound on, and generally makes mobile viewing a simpler experience. Now, we’ve rolled out a brand new feature that gives videomakers even greater control over their text overlay.
Text-overlay is one of the most important components of social video. With users watching videos on many different devices while on the go, they may be listening or checking out your content with the sound off. If your video can’t work without sound, it’s going to have a tough time on social. That’s where text-overlay comes in.Read More
Science and technology publisher New Scientist had a video smash recently. Their social video covering new research suggesting dogs can understand what people say has entered the stratosphere. Created by journalist Sam Wong, the piece has 5.5 million views, 19,000 reactions, almost 6,000 comments and a staggering 65,000 shares! And these numbers continue to grow every day. This level of success on social – especially those key engagement actions of commenting and sharing – is what every creator is aiming for.Read More
Our mission has always been to give publishers the power to make videos worth sharing. Today, we’re announcing a powerful update that makes creating and sharing videos even easier.
Introducing Social Video Optimization! This new feature enables Wochit creators to rapidly generate and distribute social video that is optimized specifically for the social network or digital platform of their choice. With this feature, you will instantly increase your video inventory and deliver a platform-optimized viewer experience.Read More