Category: Social Video Trends

Facebook introduces mid-roll video ads: How should it affect your videos?

Facebook introduce mid-roll ads

Earlier this month, Recode first reported that Facebook will soon begin testing mid-roll video ads. Publishers will have the option to place ads within their social videos. The ad revenue will be split between the platform and the publisher, with Facebook selling the ads at the outset. For many publishers, this new ad format could mark the first opportunity to make revenue off of all the video content they’ve been pushing on Facebook.Read More

The year of the #WochitWin: looking back at 5 of the best

Best #wochitwin social videos of 2016

Throughout 2016, publishers have been producing incredible social videos and finding ever-greater success. To highlight those clips that rocketed to 1 million views or beyond, we introduced the #WochitWin. So many excellent, engaging videos are being made with Wochit, it’s been a challenge to keep up with all of them who’ve hit the mark! In honor of all those smash hits, we’re taking a look back at 5 of our favorite Wochit Wins from 2016.Read More

The State of Social Video 2016

social videos social videos social videos examples

2016 was a big year for online video, with nearly every media trend resulting in even greater demand. It’s now abundantly clear that publishing brands can no longer ignore video. Publishers and media companies have taken this strategic necessity to heart. In a recent, industry-wide survey conducted by Wochit, video was essentially universal among publishers. We’ve pulled together this recent research and findings from throughout 2016 to take a look at the biggest trends of this years….and consider what’s coming in 2017.Read More

3 Big Social Video Trends from 2016

3 big social video trends 2016

2016 has been a big year for social video. Popularity continues to increase among consumers. Publishers, brands, and outlets of every shape and size have embraced social video as a critical component of their online presence. We’ve seen numerous trends emerge over the last year as video has grown. Let’s take a look at 3 of the big changes that are sure to stick with us in the future.Read More

2016: Year of the Online Video Election

election video examples

The biggest story of the year has inarguably been the U.S. presidential election. From the primaries all the way through the results on November 8th, it has been (and continues to be) one of the most talked about events by publishers all around the globe. Naturally, in this age of online video, coverage in video on both social and publishers’ own sites has been expansive.Read More

3 Ways successful editors increase their video inventory

3 ways successful editors increase their video inventory

Editors at publishers of every size are facing a big question: how to consistently increase video inventory?
Audiences want video content. They want it on social and they want it alongside written content on websites. It’s what builds and retains a following in this video-centric age. But the business guys come to editors asking for more video, it’s not just the consumers they have in mind. They’re also thinking about advertisers.Read More

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